Veteran Nollywood actor Kunle Afod has expressed optimism about the growth of indigenous films in Nigeria. With over two decades of experience in the industry, Afod has witnessed the transformation of indigenous filmmaking and the emergence of new talents. He believes that the success of filmmakers like Kunle Afolayan and Femi Adebayo has created a viable market for indigenous films. This shift has encouraged investors to support the creative industry.
In the past, investing in indigenous movies was considered a risk due to limited market opportunities. However, with the rise of streaming platforms like Netflix, Prime Video, Kava, and Circuit, as well as the resurgence of cinema culture, the industry has become more attractive to investors. Afod notes that Africa Magic, a popular television station, pays relatively well for movie projects. The growth of cinemas across different states has also created more opportunities for investors to support the industry.
The Yoruba film industry is known for having several caucuses, which are groups of actors, producers, and directors who work together on projects. Afod believes that these caucuses do not have a negative impact on the industry. He compares them to professional associations, where individuals can network and collaborate with like-minded people. According to Afod, these groups provide a platform for individuals to learn from one another and build relationships.
Afod has been training people in the film industry for over 24 years, including technical crew members and actors like Regina Chukwu and Yinka Solomon. He has also mentored students who have worked on projects like Femi Adebayo's "Jagun Jagun". Afod emphasizes the importance of professionalism in the industry, advising aspiring actors to be proactive in promoting themselves and building their careers.
Afod attributes his relevance in the industry to his professionalism and ability to adapt to changing trends. He notes that being introverted or shy can make it difficult for individuals to promote themselves, but it is essential to engage with others and build relationships to succeed. Afod also emphasizes the importance of working with the younger generation, who will eventually take over the industry.
Afod's driving force is his faith in God, as well as his passion for working with younger actors and creating opportunities for them to succeed. He believes that encouraging and mentoring the next generation is crucial to the long-term success of the industry. By featuring younger actors in projects, Afod hopes to help them build their careers and create a sustainable future for the industry.
Afod also addresses the issue of "rub my back" relationships in the industry, where individuals exchange favors or support to advance their careers. While acknowledging that this phenomenon exists, Afod emphasizes that success ultimately depends on individual effort and talent. He advises aspiring actors to focus on building their skills and reputation, rather than relying on favors or networking alone.
Key points
- Kunle Afod says indigenous films in Nigeria now have a serious market.
- The growth of streaming platforms and cinema culture has created more opportunities for investors to support the industry.
- Afod emphasizes the importance of professionalism, mentorship, and working with the younger generation to ensure the long-term success of the industry.
