On September 25, Green SM held a technical opening event in the Netherlands, marking the beginning of its high-quality pure-electric mobility service rollout in the market. The company will gradually provide services in selected key areas, focusing on building its driver network, refining operational processes, and establishing service standards ahead of its broader rollout. This move further expands Green SM's presence in Europe, providing an opportunity to gain deeper insights into local mobility needs and market characteristics.
The Netherlands is Green SM's eighth market globally and its second European market, following Denmark. During the initial phase, Green SM will provide services in Centrum, West, and Zuid districts, before gradually expanding into Oost, Noord, Nieuw-West, and Zuidoost, with the goal of extending coverage across Amsterdam. This phase will also allow Green SM to gather firsthand feedback from customers and drivers to further refine its services, operational processes, and user experience ahead of the official launch.
Green SM is focusing on building an experienced and service-oriented driver network in the Netherlands, offering flexible partnership opportunities with attractive earning potential and competitive benefits. These include an employment policy offering income of up to EUR 3,000 per month, as well as revenue sharing of up to 85% for drivers who choose the vehicle rental operating model. The first group of drivers to join Green SM in the Netherlands will be eligible for a joining bonus of up to EUR 600, along with exclusive benefits for pioneer drivers.
To mark the occasion, Green SM is offering customer promotions, including 50% off each trip, capped at EUR 30 per ride, with up to 10 uses per user, giving customers an opportunity to experience its premium electric taxi service at a special introductory price. Mr. Richard Nabil Chahine, CEO of Green SM Europe, emphasized the importance of building a strong foundation for a high-quality service, from selecting and supporting the driver network to ensuring a consistent customer experience.
The Netherlands is one of the markets with a well-developed electric mobility ecosystem, and Green SM aims to create added value by combining a well-trained driver network with a modern pure-electric fleet, delivering smooth and comfortable rides at competitive prices. The company is prioritizing service quality and customer experience, providing an additional green mobility solution to meet the diverse needs of residents and visitors in the Netherlands.
The start of pilot operations in the Netherlands represents the next step in Green SM's international expansion strategy. Since entering its first market in Vietnam in 2023, Green SM has expanded across markets in Asia and Europe, progressively developing its green mobility model to meet the needs and characteristics of each market. The company aims to build a professional driver network that meets standards for vehicles, safety, and service quality, creating a strong foundation for its long-term development in the market.
Green SM's expansion into the Netherlands is part of its efforts to contribute to more environmentally-friendly mobility choices. With its "Skilled Drivers – Bigger Opportunities" approach, the company is committed to providing high-quality experiences at competitive prices, while promoting sustainable transportation solutions. As Green SM continues to grow its presence in Europe, it remains focused on delivering exceptional services that meet the evolving needs of its customers.
Key points
- Green SM begins pilot operations in the Netherlands, its eighth global market and second in Europe.
- The company offers flexible partnership opportunities for drivers, including an employment policy with income of up to EUR 3,000 per month.
- Green SM prioritizes service quality and customer experience, aiming to create added value in the well-developed electric mobility ecosystem of the Netherlands.
