A growing number of Ghanaian influencers are turning their social media earnings into real estate investments. Influencers such as Dulcie Boateng and AMG Deuces have publicly showcased homes they claim to have built or bought using their digital income. Dulcie Boateng, for instance, shared videos of a house she completed at just 22 years old, crediting advertising deals and social media business opportunities as key sources of the income that funded the project.
AMG Deuces documented his journey towards completing a four-bedroom mansion in Taifa, Accra. He bought the land and set a target of finishing construction within roughly a year and a half. The completed home was later revealed in a family video, showing both the interior and exterior of the property. Similarly, Snapchat influencer Sara Lawson disclosed in 2023 that she had purchased a six-bedroom duplex in Accra.
Blogger and content creator Zionfelix has also spoken about his property investments, revealing that he spent approximately GH¢400,000 constructing a four-bedroom house, with a personal studio costing more than GH¢100,000 on top of that, excluding land. YouTuber and vlogger Wode Maya has shared content featuring a luxury home in Ghana and built a wider brand around documenting real estate and development projects across Africa.
The Mitch Brothers, Nana Mitch and Schardo Mitch, a Snapchat duo, built a 10-bedroom mansion and presented it as a gift to their mother, citing her sacrifices in raising and educating them. The property was not described as their personal residence but rather as an expression of gratitude. These stories reflect a broader shift in how some young Ghanaians are channelling digital earnings into long-term assets.
Income streams from advertising, commercial partnerships, and content creation are increasingly funding property investments that would once have seemed out of reach for people their age. Influencers are using their social media presence to build their personal brands and monetize their influence. This has enabled them to invest in real estate and build homes that showcase their success.
It is worth noting that the exact ownership, financing, and valuation of these properties have not always been independently verified, and claims should be attributed to the influencers themselves or to publicly documented reports. Despite this, the trend of influencers investing in real estate is becoming more prominent in Ghana.
The stories of these influencers demonstrate the potential for content creators to build successful businesses and invest in long-term assets. As the creator economy continues to grow, it will be interesting to see how influencers in Ghana and beyond continue to use their digital earnings to build their personal brands and invest in real estate.
Key points
- Several Ghanaian influencers have built or purchased homes using income from content creation and digital businesses.
- Influencers such as Dulcie Boateng, AMG Deuces, and Sara Lawson have publicly showcased their homes on social media.
- The trend of influencers investing in real estate is becoming more prominent in Ghana, reflecting a broader shift in how young people are channelling digital earnings into long-term assets.
