George Ruto's 98 Sacco has unveiled a new red matatu, currently being finished in a Nairobi workshop, as part of its expanding fleet. The vehicle features the 98 Sacco logo and an ESTD 2026 inscription, marking the year the matatu cooperative was launched. This addition brings the total fleet size to 17 vehicles, with the new matatu expected to join others serving various routes.
The 98 Sacco fleet includes customized minibuses such as Raptor, Money Fest, and Matrix, which were recently upgraded with graffiti, bucket seats, and ambient LED lighting. Each vehicle reportedly cost over KSh 7 million. The expansion is part of George Ruto's plan to create employment opportunities for young people, a goal linked to his long-standing passion for nganyas.
Unlike typical member-owned matatu cooperatives, the 98 Sacco is an individual enterprise owned solely by George Ruto. The venture has faced regulatory friction, with the National Transport and Safety Authority impounding two 98 Sacco matatus after public complaints of reckless driving. Despite this, the ongoing construction of the new red matatu indicates the fleet's growth momentum remains strong.
The 98 Sacco matatus primarily serve Embakasi and Rongai routes, with Embakasi serving as a main operational base. The customized vehicles have been equipped with heavy sound systems and custom rims. George Ruto's 98 Sacco has been making headlines with its growing fleet and innovative designs.
The new red matatu, bearing the Ninety Eight Logistics badge, is expected to join the fleet soon. Photos circulating online show the unfinished vehicle in a Nairobi workshop, fitted with the 98 Sacco logo and ESTD 2026 inscription. The addition of the new matatu is part of the company's plan to increase its presence in the Kenyan transportation sector.
George Ruto's passion for nganyas dates back to his high school days. His venture aims to provide employment opportunities for young people, a goal he is keen to achieve through the 98 Sacco. The company has been making progress despite facing regulatory challenges.
The 98 Sacco was launched on June 17, 2026, and has since been expanding its fleet. With the addition of the new red matatu, the company is expected to continue growing its presence in the Kenyan transportation sector. The venture's success will likely depend on its ability to navigate regulatory challenges and meet the demands of its customers.
Key points
- The 98 Sacco fleet has grown to 17 vehicles, with a new red matatu being added to the fleet.
- George Ruto's venture aims to create employment opportunities for young people.
- The 98 Sacco has faced regulatory friction, with two matatus impounded by the National Transport and Safety Authority.
