The French Embassy in Tunisia has highlighted the significance of French tourism in the country, marking World Tourism Day on September 27. According to the embassy, French tourists are the largest European nationality visiting Tunisia, with 1,134,400 visitors in 2025, as per data from Tunisia's Interior Ministry. This underscores the strong ties between France and Tunisia in the tourism sector.
The French Embassy noted that French companies operating in Tunisia's tourism sector are the largest foreign investors and employers in the country. The cumulative investments of these companies have reached 628 million dinars, creating over 4,500 jobs, which accounts for approximately 22% of all jobs generated through foreign direct investment. This significant presence of French companies in Tunisia's tourism industry highlights their crucial role in the country's economy.
The French Embassy emphasized its support for training and education in the tourism sector, in collaboration with the French Development Agency and the French Institute in Tunisia. The aim is to enhance employment opportunities and develop the skills of young Tunisians seeking to work in tourism. As part of the "Sustainable" project, which focuses on valuing tourism professions and improving professional French language skills, 100,000 euros have been allocated to support eight centers affiliated with the Agency for Training in Tourism Professions.
The French Embassy's announcement underscores the importance of tourism as a key sector in Tunisia's economy. The country's tourism industry has been steadily recovering, with visitor numbers increasing in recent years. The presence of French tourists, in particular, has been a significant factor in this growth, with France being one of Tunisia's main tourism markets.
Tunisia's tourism sector has faced challenges in recent years, including security concerns and global economic fluctuations. However, the country's rich cultural heritage, beautiful landscapes, and warm hospitality continue to attract visitors from around the world. The French Embassy's support for the sector is seen as a vote of confidence in Tunisia's tourism industry and its potential for growth.
The "Sustainable" project, supported by the French Embassy, aims to promote sustainable tourism practices and enhance the skills of young Tunisians in the sector. By investing in training and education, the project seeks to create more job opportunities and improve the overall quality of tourism services in Tunisia. This initiative is expected to have a positive impact on the country's tourism industry and economy.
As Tunisia continues to develop its tourism sector, the country is likely to remain a popular destination for French tourists and other visitors from around the world. With its rich history, stunning landscapes, and vibrant culture, Tunisia offers a unique and unforgettable experience for travelers. The French Embassy's support for the sector is a testament to the strong ties between France and Tunisia and their shared commitment to promoting sustainable tourism practices.
Key points
- French tourists are the largest European nationality visiting Tunisia, with 1.134 million visitors in 2025.
