Veteran broadcaster Fred Machoka has responded to critics who believe he should step aside from Royal Media Services to create opportunities for younger generations. Machoka, who is celebrating 50 years in the industry, argued that his continued work is doing more good than people realise. He revealed that his business, Fred's Ranch and Resort, employs close to 100 young people, challenging the idea that leaving Royal Media would create more opportunities.
Machoka made these remarks during an interview on the Mic Cheque Podcast, where he addressed the recurring question about his reluctance to step down. He turned the argument on its head by pointing out that his role at Royal Media is just one piece of a much bigger picture. Machoka's passion for his work was evident as he defended his longevity in the media industry.
Fred's Ranch and Resort, a business he built from his broadcasting income, not only provides employment but also supports food production. The ranch has cows, farmland, and workers, all of which benefit from the operation. Machoka has personally planted over a million trees on the property, describing it as an ecosystem that benefits both the people working there and the environment.
Machoka also spoke about Kenya's food security, expressing frustration that the country imports basic commodities like eggs from Uganda despite the Kenyan shilling being worth more than 20 Ugandan shillings. He emphasized the need for Kenya to ensure it can feed itself. This statement sparked a broader conversation about the country's reliance on imports and its impact on food security.
The interview clip went viral, sparking a heated debate among Kenyans about generational change and employment in the media industry. Many people weighed in on both sides of the argument, with some supporting Machoka's stance and others pushing back. The debate highlighted the complexities of succession and employment in Kenya's media industry.
Some social media users argued that Machoka's departure from Royal Media would not necessarily create opportunities for younger talent. They pointed out that none have fully filled his shoes, and that his replacement is not yet ready. Others suggested that Machoka should focus on managing his ranch and allow another person to take his place at Royal Media.
The debate surrounding Machoka's response highlights the challenges of balancing experience and innovation in the media industry. As Kenya continues to evolve, the conversation around generational change and employment is likely to persist. Machoka's experience and contributions to the industry remain a significant part of this conversation.
Key points
- Fred Machoka employs close to 100 young Kenyans through his business, Fred's Ranch and Resort.
- Machoka has planted over a million trees on his ranch, promoting environmental sustainability.
- The debate surrounding Machoka's response highlights the complexities of succession and employment in Kenya's media industry.
