Foton Opens New Showroom in Madagascar

Foton, a leading Chinese vehicle manufacturer, has inaugurated a new showroom in Madagascar, marking a significant milestone in its partnership with Ocean Trade, a local company. The new showroom, located at Galaxy Village in Andraharo, was officially opened on November 6, 2026. The event was attended by high-ranking officials, including Simon, General Manager of Foton for Africa, and Christine Wang, Deputy General Manager.

The new showroom showcases Foton's extensive range of vehicles, including pick-ups, trucks, minibuses, and utility vehicles. The event featured a dragon and lion dance, as well as Chinese music, creating a festive atmosphere. According to Christine Wang, the new showroom represents a crucial step in Foton's development in Madagascar, enabling the company to strengthen its sales, maintenance, and spare parts services.

Foton has been present in Madagascar for several years, with a partnership dating back to 2012. The company aims to leverage its global presence, spanning over 140 countries, to expand its market share in the island nation. The new showroom is expected to enhance Foton's visibility and proximity to Malagasy professionals.

Thierry, a long-standing client of Ocean Trade, has experienced firsthand the benefits of Foton's vehicles. His company, involved in extracting raw materials for cement production, requires robust and reliable vehicles to navigate challenging terrain and transport heavy loads. He noted that a single Foton truck can perform the work of two previous vehicles, highlighting the efficiency and capacity of Foton's products.

Angela, another client, uses Foton trucks for container transportation and praises their power, loading capacity, and fuel efficiency. She considers these factors crucial for her business, which relies heavily on the performance of her vehicles. The robustness of Foton's vehicles is also essential for navigating Madagascar's winding roads.

Lee, General Manager of Foton in Madagascar, emphasized the company's commitment to providing excellent after-sales services. Foton's vehicles come with a two-year warranty for tractors and a one-year warranty for trucks. The company also offers a telematic system to monitor vehicle position, movement, and fuel consumption.

The new showroom is a joint venture between Foton and the Viseo group, which includes Ocean Trade. The partnership aims to provide Malagasy professionals with high-quality vehicles and services, meeting their specific needs and expectations. The success of this venture will ultimately depend on Foton's ability to deliver reliable and efficient vehicles that meet the demands of the local market.

Key points

• Foton has opened a new showroom in Madagascar, expanding its presence in the African market.
• The new showroom showcases Foton's extensive range of vehicles, including pick-ups, trucks, minibuses, and utility vehicles.
• Foton aims to strengthen its partnership with Ocean Trade, a local company, and enhance its sales, maintenance, and spare parts services in Madagascar.