A new Anytime Fitness gym has opened in Fez, Morocco, on Route d’Imouzzer, bringing a major international fitness franchise to the city. The gym, developed by siblings Mohamed Badr Mejjati Alami and Ilham Mejjati Alami, offers round-the-clock access to its facilities. This marks the first time an international fitness franchise of this caliber has been available in Fez. The owners chose Anytime Fitness after researching the local fitness market and finding it to be a leading brand globally.
The Fez branch of Anytime Fitness is part of a broader push into the Moroccan market by the international fitness franchise. The club operates 24 hours a day, seven days a week, allowing members to train at any time that suits them. This flexibility is a key feature of the Anytime Fitness brand, which has a presence in 50 countries worldwide. Members of the Fez gym have access to participating clubs globally, making it an attractive option for those who travel frequently.
The decision to invest in an Anytime Fitness franchise in Fez was made with the goal of adding value to the city, according to Ilham Mejjati Alami. She and her brother discovered the brand at the Franchise Exhibition at OFEC Casablanca on February 15, 2025, and were impressed by the experienced team and the concept’s focus on sports and fitness. The siblings see their investment as a contribution to the quality of life in Fez, bringing a premium international fitness concept to the city.
The new Fez club features state-of-the-art Technogym equipment, cardio machines, strength-training and free-weight areas, and functional and cross-training spaces. There is also a dedicated Women’s Area, providing a private training space for female members. The gym includes two large changing rooms and several showers, offering a full-service experience for members. Professional coaching is also available, providing guidance for members alongside the equipment and 24-hour access.
Mohamed Badr Mejjati Alami emphasized the accessibility of the concept, welcoming residents of Fez whether they are experienced athletes or just starting to train. He views the gym as an entry point into a wider international fitness community. The owners’ goal is to provide a space where people can invest in their health, which they believe is one of the best decisions anyone can make.
The Anytime Fitness franchise in Fez is part of a larger network in Morocco, with existing or planned locations in cities including Casablanca and Sale. The brand markets itself as a neighborhood gym open 24 hours a day, catering to the needs of local residents. The Fez location is designed to compete with other gyms in terms of equipment quality and convenience, meeting international standards.
The opening of the Anytime Fitness gym in Fez offers a new option for residents looking for a flexible and high-quality fitness experience. With its global reciprocity system, members can access participating clubs worldwide, making it an attractive choice for those who travel. The gym’s 24/7 access and range of facilities make it a valuable addition to the city’s fitness landscape.
Key points
- The new Anytime Fitness gym in Fez offers 24/7 access and global gym reciprocity.
- The gym features state-of-the-art Technogym equipment and a dedicated Women’s Area.
- The franchise has a presence in 50 countries worldwide, providing members with access to participating clubs globally.
