On September 21, 2026, Visa, a global leader in digital payments, announced the appointment of Fally Ipupa as the official ambassador of Visa Pay in the Democratic Republic of Congo. This partnership aims to make digital financial services more accessible, simple, and relevant to millions of Congolese people. According to Christian Kajeje, Visa Pay RDC development manager, the choice of Fally Ipupa is based not only on his notoriety but also on his background and ability to promote Congolese culture internationally.
Christian Kajeje explained that Fally Ipupa represents a story that not only inspires Congolese people but also the world. He embodies an ambition that aligns with Visa Pay's goal of reaching a broader audience in the DRC. Fally Ipupa's appointment is expected to facilitate the adoption of digital payments in the country. With his influence and popularity, he will participate in communication campaigns, produce exclusive digital content, make public appearances, and engage in community initiatives to promote digital payments.
Fally Ipupa believes that the arrival of Visa Pay will make a significant difference in people's lives, particularly in the entertainment industry. He noted that accessing virtual cards can address daily needs, such as downloading music albums or accessing streaming platforms. For instance, his recent album, XX Delirium, can only be accessed through digital platforms, which require a card.
Visa Pay is a payment and e-commerce solution that allows users to pay, receive money, and make transfers via a mobile application. Launched in Kinshasa on September 4, 2025, it is currently accessible to clients of Access Bank, Sofibanque, Solidaire Banque, and UBA. Clients of Trust Merchant Bank (TMB) can also access Visa Pay through the Pepele application.
As part of this partnership, Fally Ipupa will work closely with Visa Pay to promote digital payments and financial inclusion in the DRC. With over 200 countries and territories covered, Visa aims to connect the world through its innovative, practical, reliable, and secure payment network. The company believes that a more inclusive economy benefits everyone and that access to financial services is essential for economic development.
The Democratic Republic of Congo has a significant potential for hydroelectric power, with 167.25 GW of accessible potential for investors. However, the country still faces challenges in terms of financial inclusion and access to digital services. The partnership between Visa Pay and Fally Ipupa aims to address these challenges and promote economic growth through digital payments.
Fally Ipupa's appointment as ambassador of Visa Pay in the DRC is expected to have a positive impact on the country's digital payment landscape. With his influence and popularity, he will help promote financial inclusion and access to digital services, ultimately contributing to the country's economic growth and development.
Key points
- Fally Ipupa appointed as official ambassador of Visa Pay in DRC to promote digital payments and financial inclusion.
