A Facebook post advertising job vacancies at Naivas Supermarket has been identified as a hoax by PesaCheck. The post, which claims to be from Naivas Supermarket, offers positions for cashiers, packers, shelf attendants, cleaners, security guards, and other staff. The account behind the post uses Naivas Supermarket's branding, making it seem like the job advertisement is official. However, a closer look at the account's creation date, October 28, 2026, raises suspicions, as many impostor pages are newly created.
PesaCheck conducted a search on Facebook and found that the authentic Naivas Supermarket page is verified and was created on August 19, 2010. This page does not have any record of the job advertisement, and the genuine phone number listed differs from the one in the suspicious post. Furthermore, a review of Naivas Supermarket's official website did not yield any information about the alleged job vacancies. These discrepancies confirm that the job post is not from Naivas Supermarket.
On November 3, 2026, Naivas Supermarket disowned the poster and warned customers to be cautious of unverified accounts using its branding. The company urged people to verify the authenticity of job postings and other information before responding or sharing. This warning is crucial in preventing people from falling victim to scams and fake job advertisements.
PesaCheck is part of a larger effort to combat misinformation on social media platforms. The organization partners with Facebook and other platforms to fact-check content marked as potential misinformation. By doing so, PesaCheck aims to provide the public with deeper insight and context about the posts they see in their social media feeds.
The fact-checking process involves verifying information and identifying red flags, such as newly created accounts or suspicious content. In this case, PesaCheck's investigation revealed that the job post was a hoax, and the account behind it was likely created for malicious purposes. This work is crucial in maintaining the integrity of information on social media platforms.
PesaCheck is East Africa's first public finance fact-checking initiative, co-founded by Catherine Gicheru and Justin Arenstein. The organization is incubated by Code for Africa, a civic technology and data journalism accelerator. PesaCheck's work focuses on verifying public pronouncements about numbers that shape our world, with an emphasis on public finances and Sustainable Development Goals.
The organization seeks to help the public separate fact from fiction in public pronouncements, particularly those related to public finances and government services. By doing so, PesaCheck aims to promote transparency and accountability in public finance reporting. The initiative also tests the accuracy of media reportage, ensuring that information is reliable and trustworthy.
Key points
- The job post was a hoax, and the account behind it was likely created for malicious purposes.
- PesaCheck partners with social media platforms to fact-check content marked as potential misinformation.
- The organization focuses on verifying public pronouncements about numbers that shape our world, with an emphasis on public finances and Sustainable Development Goals.
