Eureka, a century-old vacuum cleaner brand, recently marked World Cleanup Day 2026 in France with its "Find the Unseen" campaign. The initiative aimed to encourage people to look beyond their usual cleaning spaces and notice the often-overlooked corners and shared areas that receive less attention. This campaign is part of Eureka's efforts to make cleaning easier and more efficient.
The "Find the Unseen" campaign brought together creators across France, Germany, Italy, and Spain, each interpreting the theme through a local perspective. In France, creator @Antoiz turned the campaign into a real-world challenge by offering €50 to anyone who could help him find the dirtiest place possible. After searching, they found an entrance hall where dirt had built up, away from everyday attention.
@Antoiz then used the Eureka FloorShine 880 Wet and Dry Vacuum to clean the area, turning the discovery into a hands-on cleaning challenge. The content showed the result after cleaning, giving "Find the Unseen" a literal and relatable meaning. This connected curiosity, discovery, and practical cleaning in one story, demonstrating the effectiveness of Eureka's cleaning solutions.
Eureka also introduced a social media challenge, inviting consumers to clean overlooked areas in their homes with Eureka products and share videos online. Participants have a chance to receive cashback as part of the campaign. Additionally, Eureka offered 6% off any Eureka product from September 21 through September 30 with the promotional code eureka920 on its French website.
The campaign aims to encourage people to pay greater attention to both their homes and shared spaces, making cleaner environments a part of everyday life. Eureka plans to continue working with creators across Europe to discover more "unseen" spaces and promote practical cleaning solutions.
Founded in Detroit, USA, in 1909, Eureka is a well-established brand dedicated to innovation, practical design, and ease of use. The brand develops cleaning solutions for everyday homes, focusing on making cleaning easier and more efficient.
Through the "Find the Unseen" campaign, Eureka emphasizes the importance of paying attention to often-overlooked areas in daily cleaning routines. By working with creators and promoting practical cleaning solutions, Eureka aims to make a positive impact on the environment and people's daily lives.
Key points
- Eureka launched the "Find the Unseen" campaign to encourage people to pay closer attention to often-overlooked areas in their daily cleaning routines.
- The campaign brought together creators across France, Germany, Italy, and Spain to interpret the theme through local perspectives.
- Eureka introduced a social media challenge, inviting consumers to clean overlooked areas in their homes with Eureka products and share videos online.
