Ghanaian gospel musician Empress Gifty has shared her advice with married female gospel artistes, encouraging them to build their music brands around their own identities rather than incorporating their husbands' names. In an interview with Andy Dosty on Joy Prime, Empress Gifty revealed that her upcoming book addresses challenges within the gospel music industry, including the importance of maintaining a separate professional identity. This advice aims to help female musicians protect their brands, regardless of what happens in their marriages.
Empress Gifty warned that using a husband's name as part of an artiste's brand could create difficulties following a separation, while an independent identity can remain intact regardless of marital changes. She explained that building a brand around a husband's name could create complications if the marriage breaks down, particularly when the artiste has to continue her career after a separation. This is a common challenge faced by some gospel artistes who have attached their husbands' names to their stage names.
The musician believes that having an independent professional identity could help female musicians protect their brands, regardless of what happens in their marriages. She emphasized that using an independent stage name allows a female artiste to maintain her professional identity without being defined by her marital relationship. According to Empress Gifty, one of the chapters in her book specifically addresses the importance of married female gospel ministers establishing stage identities that are separate from their spouses.
Empress Gifty shared her advice during an interview with Andy Dosty on Joy Prime, where she also disclosed that she is working on a book exploring various issues within the gospel music industry. The book, which is currently in development, aims to provide guidance and insights to gospel musicians, particularly women, as they navigate their careers and personal lives. By sharing her expertise and experiences, Empress Gifty hopes to empower female gospel artistes to build sustainable and independent careers.
The issue of professional identity and marriage has brought attention to the relationship between personal and professional life in the gospel music industry, particularly for female artistes navigating their careers while maintaining family lives. Empress Gifty's comments have sparked a conversation about the importance of establishing a separate professional identity, especially for women in the industry. By speaking out on this issue, Empress Gifty aims to promote a culture of independence and self-sufficiency among female gospel artistes.
Empress Gifty's advice is particularly relevant in the context of Ghana's gospel music industry, where many female artistes have built their careers around their faith and personal relationships. By encouraging married female gospel artistes to establish independent stage names, Empress Gifty hopes to promote a culture of professionalism and independence in the industry. This approach can help female artistes to build sustainable careers that are not defined solely by their marital relationships.
Key points from Empress Gifty's advice include the importance of establishing a separate professional identity, avoiding the use of husbands' names in stage names, and building a brand that can remain intact regardless of marital changes. By following this advice, married female gospel artistes can protect their brands and maintain their professional identities, even in the face of personal changes. This approach can help to promote a culture of independence and self-sufficiency in the gospel music industry.
Key points
- Empress Gifty advises married female gospel artistes to establish stage names separate from their husbands' names to protect their brands.
- Using an independent stage name allows a female artiste to maintain her professional identity without being defined by her marital relationship.
- Empress Gifty's upcoming book addresses challenges within the gospel music industry, including the importance of maintaining a separate professional identity.
