Egyptian Minister of Supply and Internal Trade, Dr. Sherif Farouk, is set to participate in the Fruit Attraction expo in Madrid, Spain, from October 6-8, 2026. This international event is one of the largest specialized exhibitions in the fruit and vegetable sector and global agricultural trade. The expo aims to bring together industry professionals, companies, and experts to showcase the latest trends, products, and technologies.
Dr. Farouk's participation is part of the Ministry's efforts to stay updated on the latest international trends and experiments in the circulation and marketing of fruits and vegetables. The Ministry also seeks to develop supply chains and distribution systems, enhancing the efficiency of commodity circulation and market systems. This aligns with Egypt's efforts to bolster food security and develop its internal trade system.
During the expo, Dr. Farouk will inspect the Egyptian pavilion and meet with representatives of Egyptian companies participating in the event. He will learn about their experiences, products, and the latest practices and technologies used in agricultural product handling, packaging, storage, and transportation.
On the sidelines of the expo, Dr. Farouk will hold meetings with officials and representatives of participating companies and entities. These meetings aim to exchange views and expertise, explore international experiences in market development, supply chains, logistics, and commodity circulation, and discuss ways to benefit from these experiences in developing Egypt's internal trade system.
Egypt's participation in international specialized expos like Fruit Attraction provides an opportunity to highlight the quality and diversity of Egyptian products. This supports the state's efforts to enhance the presence of Egyptian products in international markets, through inter-ministerial coordination.
The Ministry of Supply and Internal Trade emphasizes that international specialized expos represent a valuable opportunity to learn about modern developments in global markets. These events allow for the exploration of the latest solutions and technologies in storage, transportation, distribution, and supply chains, ultimately contributing to the development of Egypt's internal trade system.
The 2025 edition of Fruit Attraction saw the participation of around 2,400 exhibiting companies and attracted over 121,000 visitors from 152 countries. The expo covered an area of approximately 162,000 square meters, solidifying its position as a leading international platform for the fruit and vegetable sector and a major meeting point for industry professionals worldwide.
Key points
- Dr. Sherif Farouk participates in Fruit Attraction to enhance food security and trade.
- The expo brings together 2,400 companies and 121,000 visitors from 152 countries.
- Egypt seeks to develop supply chains and distribution systems through international cooperation.
