Egyptian Minister of Higher Education and Scientific Research, Dr. Abdel Aziz Kanswa, led the first meeting of the Supreme Committee for the 58th Cairo International Book Fair, set to take place in 2027. The meeting aimed to review preparations and discuss proposals to enhance the event. As Acting Minister of Culture, Kanswa emphasized the importance of sustaining the committee's work to achieve a significant impact on the fair's organization and management. He highlighted the need to study challenges, build international partnerships, and develop infrastructure.
The meeting reviewed the Supreme Committee's key responsibilities, including cultural, executive, marketing, and logistical policies for the upcoming event. Committee members agreed on the importance of creating a comprehensive structure for executive committees to ensure efficiency and swift decision-making. They also praised Kanswa's directives to involve professional specialists in various fields to maximize benefits. The committee discussed the selection of Qatar as the guest of honor for the 58th edition, highlighting its potential to foster cultural exchange and intellectual dialogue between Egypt and Qatar.
The meeting explored plans to develop the "Smart Fair" system, aiming to introduce a digital transformation in the visitor and publisher experience. This includes electronic guidance, direct purchasing, and sales tracking. The committee agreed to establish a timeline to launch the "Publisher's Platform" features, enabling subscription and registration. They also emphasized the need to finalize all software applications and test their quality before December 1st.
Committee members discussed expanding economic and professional services at the fair, moving beyond direct sales to establishing a comprehensive market for intellectual property rights, translation, and publishing. They examined ways to maximize the use of the fair's professional program and allocate specific days and times for professionals to propose ideas and forge partnerships.
The meeting addressed the importance of reviving the "Collective Pavilion" for publishers with limited publications, providing an organizational solution and ensuring broad participation. Members also stressed the need to update marketing plans, introducing innovative ideas to increase investment returns and services. A specialized committee will be formed to develop a comprehensive marketing strategy, focusing on attracting sponsors and building partnerships.
The committee reviewed final logistical preparations and collaborations with state institutions to equip exhibition halls. They emphasized the expansion of media and regional partnerships to ensure a successful event that reflects Egypt's historical and cultural significance. Members praised the proposed themes and committed to working intensively to develop an integrated executive plan.
The meeting concluded with an agreement to coordinate efforts to deliver an exceptional edition of the Cairo International Book Fair. Key points include:
Key points
- The 58th Cairo International Book Fair will feature Qatar as the guest of honor.
- The event aims to introduce a digital transformation through the "Smart Fair" system.
- The fair will focus on expanding economic and professional services, including intellectual property rights and publishing.
