Egypt's Minister of Supply and Internal Trade, Dr. Sherif Farouk, chaired a meeting to review the implementation of the government's initiative to reduce prices of essential goods. The meeting aimed to ensure the availability of staple foods and monitor the supply chain. This comes as part of President Abdel Fattah El-Sisi's directives to increase the availability of goods, control markets, and provide affordable products to citizens.
The meeting reviewed the initiative's progress since its launch, including the availability of goods at participating outlets, customer turnout, and inventory levels. Officials also monitored the regular supply and restocking of goods in response to demand. This aims to maintain a steady supply of goods and meet citizens' needs across different regions.
Dr. Farouk announced that the government will expand the list of discounted goods. The Holding Company for Food Industries will introduce 18 new products at initiative outlets starting September 25, 2026. This will bring the total number of discounted items to 30, up from 12 currently. The move is part of the ministry's plan to increase supply and diversify available products.
The price reduction initiative aims to alleviate living costs and stabilize markets. By increasing the availability of essential goods and providing them at discounted prices, the government seeks to support citizens. The initiative's expansion reflects the government's commitment to addressing economic challenges and improving living standards.
The meeting was attended by senior officials, including Major General Tarek Sharabi, Director of the General Administration for Supply and Internal Trade Police, and Ibrahim Al-Sijini, Head of the Consumer Protection Agency. They emphasized the importance of coordination among relevant agencies to ensure the initiative's success.
The government's efforts to control prices and increase the availability of goods come amid ongoing economic challenges. The initiative's impact on the market and citizens' living standards will be closely monitored. Further measures may be implemented to address economic concerns and support citizens.
The Ministry of Supply and Internal Trade continues to work towards achieving the government's goals. By expanding the price reduction initiative, the ministry aims to provide affordable products to citizens and contribute to economic stability. The introduction of new discounted items is expected to benefit citizens and help stabilize markets.
Key points
- Egypt's Ministry of Supply and Internal Trade to introduce 18 new discounted food items
- The initiative aims to alleviate living costs and stabilize markets
- The total number of discounted items will increase to 30 by September 25, 2026
