Egyptian Youth and Sports Minister, Joher Nabil, attended the signing ceremony of a cooperation protocol between the Ministry of Youth and Sports and Rokabet Sports Marketing Company. The protocol aims to enhance joint cooperation in marketing, sponsorship, and sports management, and provide support to Egyptian sports champions and federations. This move is expected to provide more sponsorship and support opportunities for Egyptian athletes.
Minister Nabil emphasized that the protocol aligns with the political leadership's directives to focus on building the Egyptian human being, including the sports aspect. He highlighted the Ministry's efforts to create a suitable environment for discovering and nurturing sports champions and preparing them to achieve the best results and raise Egypt's name in various sports forums. The Ministry is working to enhance partnerships with the private sector and specialized institutions in sports marketing and sponsorship.
Dr. Walid Al-Mallah, Chairman of Rokabet Sports Marketing Company, expressed his gratitude to Minister Nabil, stating that the cooperation with the Ministry reflects the Egyptian government's vision of creating new mechanisms and paths to support athletes and sports federations. He added that this cooperation will help provide the necessary sponsorship for Egyptian champions to compete in international and global tournaments.
The protocol outlines cooperation in marketing, sponsorship, and sports media, with a focus on providing necessary support to champions and federations, particularly in preparation for the 2028 Los Angeles Olympics and Paralympics. Rokabet Sports Marketing Company will act as a marketing arm for some Egyptian athletes in individual and team sports, as well as cooperate in marketing some sports federations and attracting sponsors.
The protocol was signed by Mohamed Said Mazen, Acting Agent of the Ministry of Youth and Sports, and Dr. Hisham Al-Mallah, Deputy Chairman of Rokabet Sports Marketing Company. This cooperation is expected to support the preparation and qualification of athletes and enhance their chances in international competitions.
The cooperation between the Ministry of Youth and Sports and Rokabet Sports Marketing Company is a significant step towards providing support to Egyptian athletes and sports federations. This move is expected to contribute to the development of the sports sector in Egypt and enhance the country's presence in international sports forums.
The signing of this protocol demonstrates the Egyptian government's commitment to supporting its athletes and sports federations. With this cooperation, Egyptian athletes are expected to receive more support and sponsorship, enabling them to compete at the highest level in international sports tournaments.
Key points
- The Egyptian government is working to enhance partnerships with the private sector and specialized institutions in sports marketing and sponsorship.
- The protocol aims to provide necessary support to champions and federations, particularly in preparation for the 2028 Los Angeles Olympics and Paralympics.
- Rokabet Sports Marketing Company will act as a marketing arm for some Egyptian athletes in individual and team sports.
