Dr. Drew Uyi, a renowned FIFA-licensed football agent and sports branding strategist, has been announced as a guest speaker at the Africa Football Business Summit 2026. The summit is scheduled to take place on October 22 and 23 in Accra, Ghana, at the Alisa Hotel. Uyi, who is the founder and managing director of DD Eleven Group Ltd, will share his expertise with football executives, industry professionals, and stakeholders. His participation is expected to focus on the commercial development and international visibility of African football talent.

The Africa Football Business Summit 2026, organized by the Football Foundation for Africa, aims to bring together leading voices to discuss the business, investment, and commercial future of African football. The summit will explore ways for African football to retain and capture a greater share of the economic value generated by players developed on the continent. Uyi's experience at the intersection of football representation and branding is expected to add valuable insights to the discussions.

As a registered agent with The Football Association in England, Uyi has worked with professional footballers, coaches, and clubs on player transfers, contract negotiations, endorsements, and other commercial opportunities. He has consistently advocated for stronger personal branding and commercial positioning for African athletes. Uyi believes that footballers should be developed not only as sporting talents but also as globally marketable brands capable of attracting sponsorships, endorsements, and long-term commercial partnerships.

The Football Foundation for Africa announced Uyi's participation, describing him as a professional with experience in player representation, athlete branding, and commercial development. His contribution is expected to focus on building a football economy where African talent creates greater value — on and beyond the pitch. The summit will provide a platform for Uyi to share his expertise and insights with industry stakeholders.

The Africa Football Business Summit 2026 will feature discussions on building a more commercially sustainable African football ecosystem. Uyi's participation is expected to add depth to the conversations, particularly on the commercial development and international visibility of African football talent. The summit aims to create opportunities beyond performances on the pitch and explore ways to retain and capture a greater share of the economic value generated by players developed on the continent.

As a leading voice in the African football industry, Uyi has been at the forefront of promoting stronger personal branding and commercial positioning for African athletes. His experience and expertise have made him a sought-after speaker and consultant in the industry. The Africa Football Business Summit 2026 will provide a platform for Uyi to share his insights and expertise with a wider audience.

The Africa Football Business Summit 2026 is expected to attract leading voices and industry stakeholders from across the continent. The summit will provide a platform for discussions on the business, investment, and commercial future of African football. With Uyi's participation, the summit is expected to generate valuable insights and ideas on building a more commercially sustainable African football ecosystem.

Key points

  • Dr. Drew Uyi to share expertise on commercial development and international visibility of African football talent at the Africa Football Business Summit 2026.
  • The summit aims to create opportunities beyond performances on the pitch and explore ways to retain and capture a greater share of the economic value generated by players developed on the continent.
  • Uyi's participation is expected to add depth to discussions on building a more commercially sustainable African football ecosystem.

Share this story

Written by

SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.