The Tunisian brand Dermafig recently participated in the International Pavilions of the Marseille Fair, which took place from September 25 to October 5, 2026. At the event, the company showcased its innovative cosmetic products, with a focus on prickly pear seed oil, an emblematic resource from the center-west of Tunisia. The seeds used to produce the oil come from prickly pear cacti in Thala, located in the Kasserine governorate.
Dermafig's presence at the Marseille Fair not only promotes its products but also tells the story of the territories where its raw materials are sourced. The brand highlights Thala, a city in Kasserine, where prickly pear cacti play a significant role in the local agricultural and economic landscape. By using prickly pear seed oil as one of its main ingredients, Dermafig creates a link between traditional agricultural production and modern Tunisian cosmetics.
The production process of Dermafig's prickly pear seed oil involves careful selection and transformation of the seeds. The company claims to produce its own organic oil and emphasizes its commitment to traceability, quality, and transformation of the raw material. This approach allows Dermafig to create high-quality products that meet international standards. The brand's products combine natural active ingredients, such as prickly pear seed oil, with research-based cosmetic ingredients.
One of Dermafig's products, "Élixir oriental," features 20% prickly pear seed oil, 10% argan oil, and 1% hyaluronic acid. The use of prickly pear seed oil is particularly notable due to its rarity and high value in the cosmetics industry. The extraction process requires a large quantity of seeds to produce a small amount of oil, making it a sought-after ingredient in high-end cosmetics.
By transforming a local agricultural resource into a high-value-added product, Dermafig aims to promote the visibility of Tunisian production and territories. The brand's commitment to quality is reflected in its certifications, including Ecocert and ISO 22716. Dermafig's participation in international events like the Marseille Fair enables the company to showcase its products and story to a global audience.
The journey of Dermafig's prickly pear seed oil from Thala to the Marseille Fair illustrates the evolution of Tunisian production. Rural areas are no longer solely associated with raw materials; instead, they can become integral to the production and marketing of high-quality, transformed products. Thala, through its prickly pear cacti, has a unique raw material that can represent the region and its potential.
Dermafig's innovative approach to cosmetics has given a new face to prickly pear seed oil, highlighting its potential and value. By combining terroir, transformation, and cosmetics, the brand has created a product that not only showcases Tunisian quality but also tells a story of territory and tradition. As a result, a small seed has become a symbol of Thala, connecting the city to international markets.
Key points
- Dermafig's use of prickly pear seed oil from Thala, Tunisia, promotes local production and gives a new value to this agricultural resource.
- The brand's commitment to quality, traceability, and transformation enables it to create high-end cosmetic products that meet international standards.
- Dermafig's participation in international events like the Marseille Fair helps to promote Tunisian production and territories globally.
