The Democratic Republic of Congo has taken a significant step to boost its tourism sector by adopting the concept of temporary sports tourism ambassadors. This initiative was launched in Versailles, France, and aims to promote the country's image through sports and culture. The concept was announced by Didier Mazenga, the Minister of Tourism, upon his return to Kinshasa.
According to Minister Mazenga, the idea behind this concept is to utilize sports, which has the power to unite thousands of people, to promote the Democratic Republic of Congo globally. The minister showcased the country's rich cultural heritage, including its music, specifically the rumba congolaise, which has been recognized as a universal cultural heritage by UNESCO.
The Democratic Republic of Congo is set to host the Festival mondial de la musique et du tourisme in Kinshasa from October 8 to 10. This event will provide an opportunity for the country to promote its soft power and showcase its capabilities in the music, cultural, sports, and tourism sectors. The festival is expected to attract international attention and help to change the country's image.
As part of this initiative, a convention of African tourism ministers was organized in Versailles, which was attended by ministers and ambassadors from various countries. The convention featured a conference and panels that discussed the importance of soft power in the tourism sector. The participants welcomed the initiative, which has already been successfully implemented in various events, including the Festival de Cannes and the Coupe d'Afrique des nations.
The temporary sports tourism ambassador concept has been piloted in several events, including the Festival de Cannes, the Coupe d'Afrique des nations in Morocco, and the Coupe du Monde de football in the United States and Mexico. The initiative aims to promote the Democratic Republic of Congo's image through sports and culture, and to develop new methodologies to showcase the country's capabilities.
The Paris Expo Porte de Versailles, where the convention was held, is one of the largest exhibition centers in France, hosting hundreds of public and professional events, concerts, and conferences every year. The event provided a platform for the Democratic Republic of Congo to promote its tourism sector and to engage with international stakeholders.
The adoption of the temporary sports tourism ambassador concept is a significant step towards promoting the Democratic Republic of Congo's image globally. The country's tourism sector is expected to benefit from this initiative, which aims to showcase the country's rich cultural heritage and its capabilities in the sports and tourism sectors.
Key points
- The Democratic Republic of Congo has adopted a concept of temporary sports tourism ambassadors to promote its image globally.
- The initiative aims to utilize sports and culture to promote the country's image and to develop new methodologies to showcase its capabilities.
- The country is set to host the Festival mondial de la musique et du tourisme in Kinshasa from October 8 to 10.
