The Datawords Group, a company with 27 years of experience in supporting leading brands, has announced its name change to 87seconds. This rebranding aims to reflect the company's ambition to connect brands with the world. The new name combines the cultural significance of the numbers 8 and 7, symbolizing prosperity, success, and luck in Asian and Western cultures. This represents the company's goal of bridging East and West, and helping brands succeed globally while respecting local cultures.
The name 87seconds is not just a random choice; it also represents the attention challenge brands face today. The company aims to create content and experiences that make people stop, discover, watch, engage, and remember. According to Alexandre Crazover, CEO and Co-Founder of the Group, the name change reflects the company's evolution over 27 years, with a new name that can carry its culture, conviction, and work.
With this rebranding, 87seconds is clarifying its organization around three major areas of expertise: CREATE, DEPLOY, and MANAGE. The CREATE pillar brings together the expertise of 87seconds Creative and Switching-Time in content creation, production, and amplification. DEPLOY unites Datawords and Wezen around the orchestration, management, and governance of content on an international scale.
The MANAGE pillar brings together Vanksen and Whatsquare around visibility, monitoring, digital performance, and conversational experiences. Despite the rebranding, the individual brands under 87seconds, such as 87seconds Creative, Switching-Time, Datawords, Wezen, Vanksen, and Whatsquare, will continue to exist with their respective identities, expertise, teams, and organizations intact.
87seconds connects brands to the world by combining artificial and emotional intelligence to create, deploy, and manage visual, audio, and written content. The company has earned the trust of major global groups, including Coty, L’Oréal, LVMH, and Michelin, to accelerate their international growth. With an international network of over 1,000 in-house experts operating 24/7, 87seconds guarantees that brand messages resonate across every touchpoint in 160 cultures.
87seconds Creative, formerly Datawords, is a creative agency that brings together over 100 creative minds to design and produce campaign content across all touchpoints. The agency turns trends and culture into ideas that capture attention and drive impact from the very first seconds. Key clients of 87seconds Creative include Henkel, L’Oréal, Darty, Pierre Fabre, Sanofi, Carrefour, Lacoste, and Nestlé.
The rebranding to 87seconds reflects the company's commitment to helping brands succeed globally while respecting local cultures. With its new name and clarified organization, 87seconds aims to create content and experiences that make people want to stop, discover, watch, engage, and remember. The company's conviction that "Everyone Matters" is at the core of its expertise and commitment to connecting brands with the world.
Key points
- 87seconds combines human expertise, proprietary technology, and artificial intelligence to create, deploy, and manage content for global brands.
- The company's new name reflects its goal of bridging East and West, and helping brands succeed globally while respecting local cultures.
- 87seconds has earned the trust of major global groups, including Coty, L’Oréal, LVMH, and Michelin, to accelerate their international growth.
