Courts Mammouth, a leading retailer in Mauritius, has launched a new range of refurbished iPhones in partnership with Belgian company Back2Buzz. The refurbished iPhones are controlled and refurbished before being put up for sale, and come with a two-year warranty. This initiative aims to make Apple technology more accessible to Mauritians while promoting sustainable consumption. The launch event was attended by Andrew Cohen, CEO of Courts Mammouth, Philippe Honhon, CEO of Back2Buzz, and Reshad Khadaroo, Head of Operations at Courts Mammouth.
The refurbished iPhones are part of Courts Mammouth's efforts to democratize access to Apple smartphones in Mauritius. The company has a long history of providing quality products at affordable prices, and this new initiative aligns with its commitment to meeting the evolving needs of consumers. According to Andrew Cohen, the partnership with Back2Buzz is a significant step towards achieving this goal. The refurbished iPhones are expected to appeal to price-conscious consumers who want to own an Apple device without breaking the bank.
The partnership between Courts Mammouth and Back2Buzz is also a response to the growing concern of electronic waste in Mauritius. The country generates between 7,000 to 14,000 tons of electronic waste annually, with only a small fraction being properly recycled or dismantled. By refurbishing and reusing smartphones, Courts Mammouth and Back2Buzz aim to reduce the amount of electronic waste and promote sustainable consumption. The trade-in program also encourages customers to bring in their old iPhones, which can be evaluated and reused or recycled.
Back2Buzz, founded in 2016, is a Belgian company specializing in smartphone refurbishment and eco-friendly accessories. The company has developed expertise in circular economy, with a focus on extending the lifespan of electronic devices and promoting responsible resource usage. Philippe Honhon, CEO of Back2Buzz, believes that the partnership with Courts Mammouth is an opportunity to share this expertise with Mauritius and contribute to the development of a local refurbishment industry.
The refurbished iPhones offered by Courts Mammouth come with a range of benefits, including a two-year warranty and a trade-in program. Customers can bring in their old iPhones and receive a discount on their new purchase. The company also offers a range of accessories and after-sales services to support its customers. According to Dr. Dinesh Ramchurn, Chief Commercial Officer of Courts Mammouth, the company is committed to adapting its offerings to meet the changing needs of consumers.
The launch of refurbished iPhones by Courts Mammouth is part of a broader strategy to promote sustainable consumption and reduce electronic waste. The company aims to position itself as a leader in the Mauritian retail market, with a focus on providing quality products and services that meet the evolving needs of consumers. The partnership with Back2Buzz is a significant step towards achieving this goal, and is expected to have a positive impact on the environment and the local economy.
The refurbished iPhone range is available at Courts Mammouth stores, including the Tribeca location where the launch event was held. Customers can visit the stores to learn more about the refurbished iPhones and take advantage of the trade-in program. With this initiative, Courts Mammouth and Back2Buzz are promoting a more sustainable and accessible approach to technology consumption in Mauritius.
Key points
- Courts Mammouth partners with Back2Buzz to offer refurbished iPhones with a two-year warranty and trade-in program in Mauritius.
- The initiative aims to reduce electronic waste and promote sustainable consumption in Mauritius.
- The refurbished iPhones are controlled and refurbished before being put up for sale, and come with a range of benefits and services.
