The Congolese government has called on the country's media to do more to promote the projects, programs, and achievements of the Southern African Development Community (SADC). This appeal was made during a virtual meeting between the Congolese Ministry of Regional Integration and the SADC Secretariat. The meeting aimed to discuss ways to improve communication and visibility of SADC's initiatives.
According to Jean-Félix Mwema, Advisor to the Minister of Regional Integration in charge of SADC, the country's populations are not sufficiently informed about SADC's programs and achievements. He emphasized that increasing awareness about SADC's activities is crucial for the country's investment in the organization. Mwema highlighted that as a member state, the Democratic Republic of Congo (DRC) participates in all SADC activities, contributing to and benefiting from the organization's programs.
The meeting provided an opportunity for media professionals to learn about the possibilities of accessing information related to SADC. The participants were encouraged to see the existing opportunities and to promote communication on SADC's projects and programs. This, according to Mwema, will enable the Congolese population to be better informed about regional developments. The DRC, as a member state, plays an active role in SADC's activities.
The implementation of SADC's Communication, Awareness, and Visibility Strategy 2025-2030 was at the center of the discussions between media stakeholders and the SADC Secretariat. The strategy aims to strengthen partnerships between the SADC Secretariat, member states, community media, and other information and communication intermediaries. The goal is to promote visibility, awareness, citizen engagement, and public understanding of SADC's programs and initiatives.
The meeting sought to improve collaboration between the SADC Secretariat and media stakeholders to promote regional integration. The participants were expected to agree on priority actions to enhance communication, awareness, and visibility of SADC's programs and initiatives. This will enable the Congolese media to play a more significant role in disseminating information about SADC's activities.
The Congolese Press Agency (ACP) reported that the meeting was organized to address the need for increased awareness about SADC's initiatives. The participants discussed ways to strengthen partnerships and improve collaboration to promote SADC's visibility and engagement. The DRC's media stakeholders are expected to play a crucial role in promoting SADC's programs and achievements.
The call for increased media coverage of SADC's activities comes as the organization continues to implement its regional integration agenda. The DRC, as a member state, is committed to promoting SADC's programs and initiatives. The country's media will play a vital role in disseminating information about SADC's achievements and promoting regional cooperation.
Key points
- The Congolese government has urged the country's media to increase coverage of SADC projects and programs to promote regional integration and awareness.
