Claudy Siar Arrives in N'Djamena for Benin Influence Tour in Chad

Claudy Siar, chargé de mission du président Romuald Wadagni à la Culture, aux Médias et à la Visibilité du Bénin, has arrived in N'Djamena, Chad, for the Benin Influence tour. The visit was announced on October 23, 2026, and is part of efforts to promote Benin's image and engage with Beninese communities abroad. Siar's arrival was confirmed by Benin Influence on their social media account.

The Benin Influence tour aims to meet with Beninese communities and project holders on several continents. Siar explained that the structure would go to meet Beninese people abroad and project holders, and he justified its usefulness by the need to take control of the country's image. He emphasized that Bénin Influence is not a production company, but rather an initiative to promote Benin's image.

Benin and Chad have recently strengthened their ties, with the signing of a visa exemption agreement and the opening of a Chadian embassy in Cotonou on January 2, 2026. These developments demonstrate the growing cooperation between the two countries. Siar was welcomed at N'Djamena's Hassan Djamous airport by a strong delegation, including Hon. Deputy Takilal N. Hilaire and S.E.M. Emmanuel Hounnoussa, Honorary Consul of Benin.

During his visit, Siar will engage with local stakeholders and promote Benin's cultural and economic interests. The Chargé de Mission will also participate in the Africa Expert Summit in Cotonou on November 27, 2026, where Bénin Influence is a key partner. This event will provide an opportunity for Siar to share his vision for Benin's development and cultural promotion.

Claudy Siar was appointed as chargé de mission on June 3, 2026, and has been working to promote Benin's image and interests abroad. His experience as a former RFI animator has equipped him with the skills to effectively communicate Benin's message to international audiences. The Benin Influence tour is part of a broader effort to rebrand Benin and showcase its cultural and economic potential.

The Benin Influence initiative aims to challenge external narratives about Benin and promote a positive image of the country. Siar emphasized that for a long time, others have defined Benin, and it's time for Benin to take control of its own image. By engaging with Beninese communities abroad and promoting the country's interests, Siar hopes to create a new narrative about Benin.

The visit is expected to strengthen bilateral relations between Benin and Chad, and promote cultural exchange between the two countries. The Benin Influence tour will continue in Senegal, and Siar will engage with Beninese communities and stakeholders in various countries to promote Benin's image and interests.

Key points

• Benin's cultural envoy Claudy Siar arrives in N'Djamena for Benin Influence tour to promote Benin's image and engage with Beninese communities abroad.