China Media Group (CMG), a public audiovisual group overseeing state broadcaster CCTV, has suspended broadcasts of Spanish football league La Liga and related events featuring Kylian Mbappé, effective October 26, 2026. This move comes after the Real Madrid player made comments on social media that sparked outrage in China. The incident has significant implications for Spanish football's commercial ambitions in Asia.
The controversy began with a video on social media where Mbappé was asked about the funniest "meme" related to him. He referenced a photomontage combining his image with that of former Chinese leader Mao Zedong, describing the latter as a "Chinese dictator". Although Mbappé did not explicitly name Mao, the comment triggered widespread indignation in China, where any disrespect towards the former leader is strictly prohibited.
The backlash has been swift and severe, with CMG halting La Liga broadcasts and three major Chinese companies - Dongpeng, Mengniu, and Milkground - terminating their contracts with Mbappé, citing offense to national sentiments. These companies were among the star's key partners in China, highlighting the significant economic repercussions of his comments.
In response to the backlash, Mbappé has issued an apology, while the Real Madrid team and La Liga management have also expressed their respect for Chinese fans. However, these efforts have not been enough to lift the suspension, with CMG deeming the explanations insufficient. The blackout of La Liga broadcasts on Chinese screens remains in place for now.
The incident has sparked concerns about the potential long-term impact on La Liga's commercial interests in China, a key market for Spanish football. The suspension of broadcasts and loss of sponsorship deals underscore the significant financial risks associated with offending Chinese sensibilities.
The Chinese government's strict stance on protecting the image of historical figures like Mao Zedong is well-documented. This incident highlights the challenges foreign celebrities and sports organizations face in navigating complex cultural sensitivities in China, a country with a growing influence on global sports.
As the situation continues to unfold, stakeholders in Spanish football will be closely monitoring developments and assessing the potential fallout. With China's growing importance as a revenue stream for La Liga, finding a resolution that balances the interests of all parties involved will be crucial in the days ahead.
Key points
- China Media Group suspended La Liga broadcasts over Kylian Mbappé's comments about Mao Zedong.
- Three Chinese companies terminated their contracts with Mbappé following his remarks.
- The incident highlights the challenges of navigating cultural sensitivities in China for foreign celebrities and sports organizations.
