China's National Day holiday box office has achieved a significant milestone, surpassing 800 million yuan, equivalent to $119.32 million. This financial record was reported by online ticketing platforms and includes pre-sales from the first five days of the seven-day holiday. The diverse range of films available has contributed to this success, with comedies like Mr. & Mrs. Pardon and crime suspense films such as Traces of Justice drawing large audiences.
The films showcased during the holiday are not only attracting viewers to cinemas but also inspiring people to visit the cities and locations where they were filmed. This has added new destinations to the holiday travel scene, with various locations across China benefiting from the increased interest. According to CGTN, the Shitanjing Industrial Cultural Tourism and Film Town in northwest China's Ningxia Hui Autonomous Region is a prime example of this trend.
The Shitanjing town, which served as a filming location for key scenes in the film Once Upon a Time in the Middle East, has experienced a surge in popularity. Once a major base of the country's coal industry, the town has transformed into a thriving travel site under the "film+" model. Visitors to the town can explore abandoned factories and mining sites, which provide an authentic sense of age and decay.
The distinctive setting of Shitanjing helps visitors reconnect with the atmosphere of the film, making them feel as if they have stepped into its story. The town's transformation is a testament to the impact of film on tourism, with other popular destinations including Foshan and Jiangmen in Guangdong Province, where Mr. & Mrs. Pardon and Go for Broke 2 were filmed, respectively.
The range of films available during the holiday has catered to different tastes, with family-friendly animation Peppa Pig: Perfect Holiday being a notable example. This diverse offering has contributed to the success of the box office, with audiences able to choose from a variety of genres and themes. The impact of film on tourism is also being felt in these locations.
The "film+" model has been instrumental in promoting tourism in these areas, with the town's unique landscape and film connections making it an attractive destination for visitors. As the holiday continues, it is likely that the box office will continue to perform well, with audiences flocking to cinemas and travel destinations alike.
The success of China's National Day holiday box office is a significant indicator of the country's thriving film industry and its impact on tourism. With a range of films still to be released during the holiday, it will be interesting to see how the box office performs in the coming days. The trend of film influencing travel choices is likely to continue, with audiences seeking out new and exciting destinations.
Key points
- China's National Day holiday box office surpasses 800 million yuan.
- Films are inspiring people to visit the cities and locations where they were filmed.
- The "film+" model is promoting tourism in areas such as Shitanjing Industrial Cultural Tourism and Film Town.
