China has initiated a two-week international seminar in Beijing, bringing together 71 government officials, media practitioners, and technical professionals from 16 countries. The seminar aims to strengthen media capacity, promote digital communication, and expand cooperation among countries participating in the Belt and Road Initiative. Participants from South Sudan and other countries across Africa, Asia, and Central America are attending the seminar.
The seminar focuses on improving international communication effectiveness, strengthening media platform operations, and enhancing content production amid rapid changes in the global digital media landscape. Zhou Jihong, Director General of the International Cooperation Communication Department for the National Radio and Television Administration of China, emphasized the transformative impact of digital technology on the information landscape worldwide.
Zhou Jihong highlighted that digital technologies are fundamentally reshaping communication, with new content formats such as short videos and micro-dramas thriving, along with emerging technologies like artificial intelligence. China has engaged in practical cooperation involving program exchanges, co-productions, and personnel exchanges, fostering deep friendships with partner countries.
The seminar gathered participants from diverse regions, including South Sudan, Lesotho, Ghana, El Salvador, and the Philippines, united by a shared commitment to advancing media development and international communication cooperation. This collaboration represents not only the integration of resources but also a convergence of ideas.
Huang Tao, Deputy General Manager of China Broadcasting International Economic and Technical Cooperation (CBIC), highlighted that the seminar aims to provide practical and cutting-edge training experiences while delivering quality services. The seminar seeks to enhance international communication capacity and develop online media operations, creating a platform for media exchanges, experience sharing, and practical cooperation between China and Belt and Road Initiative countries.
China's partnerships with media organizations across Africa, the Middle East, Central America, and the Caribbean include well-structured policies on content sharing, infrastructural development, and media exchange. The seminar is centered on enhancing communication effectiveness, media platform operation, and content production, allowing media professionals to gain a deeper understanding of China's radio, television, and audiovisual sectors.
The seminar provides a professional platform for mutual learning, resource sharing, and practical cooperation among media organizations worldwide. China is committed to fostering people-to-people exchanges and nation-building, consistently striving to create opportunities for exchanges and cooperation among participating countries. The event concludes with participants expected to share experiences and explore new avenues for international cooperation.
Key points
- The seminar brings together 71 participants from 16 countries to strengthen media capacity and promote digital communication.
- The event focuses on improving international communication effectiveness, media platform operations, and content production.
- China aims to foster people-to-people exchanges and nation-building through the seminar.
