Castel Malawi Limited has introduced two nationwide promotions, Tikwere under the Crown Promotion and Tikwere ndi Otsika, aimed at driving sales and engagement. The company has reduced prices of its popular products, including Kuche Kuche, Carlsberg Green, Chill, Castel, 330ml Malawi Gin, Pomme Breeze, Doppel, Sapitwa, and Carlsberg Special. This move is expected to make the products more affordable for consumers.
According to Linda Stella Tchabet, Castel Malawi Limited's sales and marketing director, the economic environment remains challenging, with consumers struggling with affordability. Partners are also facing difficulties in running and growing their businesses. Tchabet stated that the company's ambition is to bring excitement into the market, create stronger engagement around its brands, and reward customers.
Under the Tikwere Under Crown Promotion, consumers will have the opportunity to win exciting prizes, including 24 motorbikes and a brand new Nissan Navara. To participate, consumers need to check the crown of their bottle for winnable material and SMS it to a provided code. This promotion aims to maximize consumer engagement and accelerate stock turnover throughout the promotional season.
Nkhwachi Mhango, Castel Malawi's head of sales, revealed that apart from the car and motorbikes, there are also instant prizes like free beer, 330ml Gin, T-shirts, caps, and solar light packages. The company is confident that these promotions will drive sales and increase brand loyalty.
The Tikwere ndi Otsika initiative complements the Crown Promotion, offering consumers more opportunities to engage with the brand. Castel Malawi Limited is committed to creating a stronger presence in the market and rewarding its customers for their loyalty. The company believes that these promotions will help to achieve this goal.
The promotions are part of Castel Malawi Limited's strategy to adapt to the challenging economic environment and changing consumer behavior. By reducing prices and offering exciting prizes, the company aims to stay competitive and maintain its market share. The success of these promotions will be closely monitored by the company.
Castel Malawi Limited's double promo is expected to run for a limited period, with consumers urged to take advantage of the reduced prices and exciting prizes. The company's sales and marketing team will be working closely with partners to ensure the success of the promotions and to provide customers with a memorable experience.
Key points
- Castel Malawi Limited launches two nationwide promotions to drive sales and engagement.
- The company reduces prices of popular beverages to make them more affordable for consumers.
- Consumers can win exciting prizes, including 24 motorbikes and a brand new Nissan Navara, under the Tikwere Under Crown Promotion.
