The World Branding Awards, organised by the World Branding Forum, is an international non-profit body that works to improve branding practice for professionals and consumers. The awards assess entrants through brand valuation, consumer market research, and public online voting. The Global Tier recognition is reserved for brands with an international footprint, operating in at least 10 countries on three or more continents.
BYD received the Brand of the Year title in the Automobiles category at a presentation held at Hampton Court Palace in London. The company, a Chinese manufacturer of electric and plug-in hybrid vehicles, has earned Global Tier recognition. This distinction places the carmaker's recognition at a global level rather than within a single national market.
The award is a significant milestone for BYD, which has been working to make sustainable mobility accessible to more people. Stella Li, Executive Vice President of BYD, expressed the company's honour in receiving the recognition. She stated that building a brand means earning the trust of customers through technology that makes a meaningful difference in their everyday lives.
BYD's new-energy vehicles are now sold in more than 120 countries and regions. The company develops pure electric and plug-in hybrid models, drawing on in-house work in batteries, electric motors, electronic controllers, and automotive-grade semiconductors. Central to its line-up are the Blade Battery and the Super Hybrid DM-i system.
Founded in 1994 as a rechargeable battery maker, BYD now covers rail transit, new energy, and electronics, with more than 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. The company's focus on technological development and safe, efficient new-energy vehicles is guided by its stated vision to "Cool the Earth By 1°C".
The award is described as a further step in BYD's international development. The company will continue to work with partners around the world to make sustainable mobility accessible to more people. BYD's global reach and commitment to innovation have earned it a reputation as a leader in the electric vehicle industry.
The World Branding Awards recognition is a testament to BYD's hard work and dedication to building a strong brand. The company's achievement is a significant milestone in its journey to become a global leader in the automotive industry.
Key points
- BYD received the Global Brand of the Year in Automobiles at the 2026-2027 World Branding Awards.
- The company has a presence in over 120 countries and regions with its new-energy vehicles.
- BYD's focus on technological development and safe, efficient new-energy vehicles is guided by its vision to "Cool the Earth By 1°C".
