The East region of Burkina Faso is taking center stage at the 16th edition of the Ouagadougou International Tourism and Hospitality Fair (SITHO), showcasing its rich cultural heritage and tourist potential. Through its stand, the region invites visitors to discover its unique identity shaped by the Gourmantché culture, as well as its diverse natural and historical heritage. From geomancy to artisanal objects, gastronomy, and tourist sites, the East region aims to give visibility to its cultural wealth.
The region's stand features various exhibits, including geomancy, a traditional practice associated with the Gourmantché culture. According to Jean Lompo, head of the cultural and tourist heritage service of the East region, geomancy is used to interpret situations and provide recommendations, similar to consulting a healthcare professional. The stand also showcases divination, another aspect of the region's intangible heritage, with the goal of allowing visitors to understand the meanings and traditions behind these practices.
The stand displays several products and objects linked to local traditions, including the Cencenmongu, a traditional woven fabric used to make ceremonial attire. This fabric holds symbolic significance in marriage traditions and was often offered as part of the dowry. Other products on display include honey from the Gourma region, derived products like soap and pomade, and objects related to traditional practices. The region also highlights its weaving skills, allowing artisans to showcase their creations and establish contacts with potential clients or partners.
The East region's gastronomy is also on display, featuring specialties like tô boule-boule, a traditional dish popular in the region. This dish is notable for its ability to be preserved for several days with proper storage. In addition to its cultural heritage, the region boasts significant tourist potential, with a rich fauna, diverse landscapes, and natural sites. The Arly Park, W Park, Gobnangou cliffs, and Tapoa Lake are just a few examples of the region's tourist attractions.
The region's cultural heritage is complemented by its artisanal wealth, with a diverse range of activities like pottery, basketry, jewelry-making, and tailoring. The transmission of know-how is a significant concern, with young people increasingly participating in weaving and artisanal production. Initiatives and cultural centers enable young people to familiarize themselves with traditional practices and knowledge passed down from previous generations.
Despite the region's rich cultural and tourist heritage, artisans face challenges, including difficulties in transporting products and accessing raw materials. The lack of market outlets and competition from imported products also affect artisans. The participation in SITHO provides an opportunity for artisans to showcase their products, generate interest, and establish contacts that could lead to new commercial opportunities.
The East region's participation in SITHO 2026 aims to promote its cultural and tourist wealth, while also highlighting the challenges faced by its artisans. By showcasing its unique heritage and products, the region hopes to attract visitors, investors, and partners to support the development of its tourism industry.
Key points
- The East region of Burkina Faso is showcasing its cultural heritage and tourist potential at SITHO 2026.
- The region's stand features exhibits on geomancy, divination, and traditional crafts.
- Artisans from the region face challenges, including difficulties in transporting products and accessing raw materials.
