A new digital platform, Taw Taw, was launched on September 18, 2026, in Ouagadougou, Burkina Faso. The platform aims to provide a single interface for users to order, pay, and have goods delivered. Taw Taw is designed to support the development of local commerce and youth employability. The launch ceremony was attended by Achille Roland Sow, president of the Special Consular Delegation of the Chamber of Commerce and Industry of Burkina Faso, represented by Zanga Seydou Sessouma.
Taw Taw is a multiservices platform that integrates e-commerce, delivery, electronic payment, catering, ticketing, and other services. The platform is designed to provide users with a convenient and efficient way to access daily services. According to Lancina Touré, representative of Taw Taw's president, the platform is the result of the intersection of technological innovation and the desire to modernize the national economy. Taw Taw's name, which means "fast fast" in the Mooré language, reflects the platform's commitment to speed and efficiency.
The platform offers local businesses, artisans, restaurateurs, and SMEs a digital storefront to showcase their products to a wider audience. According to Touré, Taw Taw allows businesses to sell their products even when their physical stores are closed, while benefiting from simplified management tools and an integrated delivery system. The platform also aims to provide users with a wide range of services, including e-commerce, delivery, mobile payment, meal ordering with delivery, pharmacy services, ticketing, and promotion of commerce.
The launch of Taw Taw has been praised by Roland Achille Sow, president of the Special Consular Delegation of the Chamber of Commerce and Industry of Burkina Faso. Sow noted that the platform's strength lies in its adaptation to local realities and its potential to support the digitalization of the economy. He also emphasized the importance of digitalization in a context where consumer habits are evolving rapidly.
Taw Taw's technical presentation was provided by Yann Kouadio, director of commercial and marketing. Kouadio detailed the various services already available or in the process of being deployed on the platform. These services include e-commerce, 24/7 delivery, mobile payment, meal ordering with delivery, pharmacy services, ticketing, and promotion of commerce. The platform aims to centralize several daily needs within a single interface.
One of the pillars of the Taw Taw project is the integration of main electronic payment methods. The platform already works with several mobile money solutions, including Orange Money, Moov Money, and Wizall Money, and plans to gradually expand payment options. According to Touré, the platform's inclusive approach aims to adapt to the habits of the population, ensuring that users can easily make transactions.
The initiators of Taw Taw have a regional development vision that goes beyond Burkina Faso. According to Touré and Kouadio, the platform aims to become the number one in Burkina Faso and potentially expand to other countries in the AES region and beyond. The platform also aims to create jobs for young people, both in Burkina Faso and in the wider region.
Key points
- Taw Taw is a new digital platform launched in Burkina Faso to simplify access to daily services and support local commerce and youth employability.
- The platform offers a range of services, including e-commerce, delivery, electronic payment, catering, ticketing, and other services.
- Taw Taw aims to create jobs for young people and expand its activities to other countries in the region.
