On October 29, Bolt announced the introduction of three new ride options in Kenya, aiming to provide customers with more flexibility and convenience. The options, namely Priority, Wait and Save, and Ride by Hour, cater to different travel needs and offer various benefits. According to Dimmy Kanyankole, Bolt's senior general manager for rides in East Africa, these options will give customers more control over their travel experience.
The Priority option is designed for riders who require a faster pick-up and are willing to pay more for reduced wait times. This option is suitable for time-sensitive journeys, such as trips to meetings, flights, or appointments. Drivers have the option to accept or decline Priority requests. In contrast, the Wait and Save option offers lower fares to customers who are willing to wait longer for a ride, particularly during busy periods.
The Wait and Save option is intended for riders who are not in a hurry and may also encourage people to take trips they might otherwise postpone when fares rise. By offering lower fares, Bolt aims to make ride-hailing more accessible and affordable for a wider range of customers. This option can help reduce idle time for drivers and increase their earning potential.
The Ride by Hour option allows customers to book a car for one or two hours at a fixed hourly rate, with the charge based on time rather than distance. This option is ideal for errands, shopping, business visits, and other journeys involving multiple stops or extended waits. Customers can make several stops during the booking period without incurring additional charges.
According to Bolt, the Ride by Hour option can provide drivers with more predictable earnings for the reserved period and reduce disagreements over waiting times and additional stops. This option offers customers the flexibility to plan their trips in advance and budget accordingly. The introduction of these new options is expected to enhance the overall ride-hailing experience in Kenya.
Customers can access the new options through the Bolt app and select the one that best fits their budget and travel plans. The app will display the available options and their corresponding fares, allowing customers to make informed decisions. By providing more choices, Bolt aims to increase customer satisfaction and loyalty.
The introduction of these new ride options is a strategic move by Bolt to expand its services and improve its competitiveness in the Kenyan market. With these options, Bolt is responding to the diverse needs of its customers and creating more opportunities for drivers to earn a living. The company is committed to providing a convenient and reliable ride-hailing experience for its customers.
Key points
- Bolt introduces three new ride options in Kenya: Priority, Wait and Save, and Ride by Hour.
- The new options aim to provide customers with more flexibility and convenience.
- The options cater to different travel needs and offer various benefits for customers and drivers.
