Ride-hailing app Bolt has introduced three new service categories in Kenya, offering customers more flexibility in terms of fares, pick-up times, and journeys with multiple stops. The new categories, which are now available on the Bolt app, are Priority, Wait and Save, and Ride by Hour. These options allow users to choose a service that matches their travel needs and budget preferences.
The Priority category is designed for riders who require a quick pick-up, offering a premium fare with faster driver matching. This service is particularly suited for time-sensitive trips such as airport transfers or appointments. In contrast, Wait and Save provides a lower-fare option in exchange for a longer wait, targeting periods of high demand and encouraging customers to defer travel until prices ease.
Bolt's Ride by Hour category allows users to book a vehicle for one or two hours at a fixed hourly rate. This service is ideal for trips with several stops, such as shopping, errands, or business visits, and eliminates per-stop charges. The new categories also create additional earning opportunities for drivers, who can choose higher-value Priority trips or benefit from more ride requests under Wait and Save.
According to Dimmy Kanyankole, Bolt's Senior General Manager for Rides in East Africa, the launch of the new categories responds to varied rider needs while helping drivers reduce idle time and access more trips. The introduction of these services aims to provide customers with more choices and flexibility in their travel experiences.
The new pricing structures allow drivers to retain the ability to accept or reject any request, preserving their flexibility. Drivers can choose higher-value Priority trips, benefit from more ride requests under Wait and Save, or enjoy predictable income from hourly bookings. This flexibility is expected to benefit both drivers and riders.
The rollout of the new service categories in Kenya is part of Bolt's efforts to expand its services and improve the overall ride-hailing experience. The company continues to innovate and adapt to changing customer needs, providing a range of options to suit different travel requirements.
Bolt's expansion of its services in Kenya also aims to create more opportunities for drivers to earn a living. With the introduction of the new categories, drivers can now choose from a range of options that suit their preferences and needs.
Key points
- Bolt introduces three new ride-hailing options in Kenya: Priority, Wait and Save, and Ride by Hour.
- The new categories offer customers more flexibility in terms of fares, pick-up times, and journeys with multiple stops.
- The launch of the new services aims to provide customers with more choices and flexibility in their travel experiences.
