The daughter of late Ghanaian actress Beverly Afaglo has pledged to carry on her mother's shawarma business, Traffic Shawarma, which was relaunched on 23 September 2026. At the relaunch event, she expressed her determination to keep the brand alive, saying she refuses to watch her mother's dream fade away. According to reports from GhanaWeb, the young woman recalled growing up watching her mother pour her heart and soul into the business.
The daughter of Beverly Afaglo described the business as more than just a means of livelihood for her mother, but a vision to generate employment, serve quality food, and grow a brand capable of reaching communities nationwide. She noted that her mother invested her passion into Traffic Shawarma, and it was never just a job but a calling to create something distinctly Ghanaian that people across the country would come to recognise and trust.
Reflecting on her mother's death, Beverly Afaglo's daughter acknowledged that her passing had left a painful gap, but also placed a responsibility on her shoulders to see the vision through. She said the dream her mother worked hard to build remains alive, and she is committed to building on the foundation laid by her parents. Her father, known as Choirmaster, was credited with providing quiet support to her mother throughout the years.
Beverly Afaglo was a well-known figure in Ghana's entertainment industry before her death, and her venture into the food business with Traffic Shawarma was seen as part of a broader trend of Ghanaian celebrities diversifying into small enterprise. The relaunch of Traffic Shawarma matters for the workers and customers connected to the brand, whose jobs and access to the product depend on the business continuing to operate.
For many small business owners and their families across Ghana, the story reflects a common but rarely discussed challenge: what happens to a family business when its founder passes away, and whether relatives have the resources and resolve to keep it running. The relaunch also highlights the importance of legacy and the role that family members play in sustaining a business after the founder is gone.
While details on the day-to-day management of the relaunched business are scarce, the daughter's commitment to keeping her mother's dream alive is clear. The sources do not provide information on potential changes to operations or plans for new outlets. The relaunch event on 23 September 2026 marked a significant milestone for the business, and the future of Traffic Shawarma will be closely watched by its customers and supporters.
The story of Beverly Afaglo's daughter taking over Traffic Shawarma serves as a testament to the power of legacy and the importance of family in sustaining a business. As the business moves forward, it will be interesting to see how the daughter navigates the challenges of running a family business and whether she can successfully build on her mother's vision.
Key points
- Beverly Afaglo's daughter has pledged to carry on her mother's shawarma business, Traffic Shawarma, which was relaunched on 23 September 2026.
- The daughter's commitment to keeping her mother's dream alive reflects a broader challenge faced by family businesses in Ghana.
- The future of Traffic Shawarma will depend on the daughter's ability to build on her mother's vision and navigate the challenges of running a family business.
