The Haute autorité de l'audiovisuel et de la communication (Haac) recently convened a four-day workshop in Bohicon, Benin, to discuss potential forms of consolidation among media companies. The event, which took place on November 2, 2026, brought together media owners and executives to address the challenges facing the industry, including fragmentation, declining advertising revenue, and the transition to digital media. Haac's initiative aims to help media companies adapt to the changing landscape.
Haac's Secretary General, François Awoudo, emphasized that the workshop is part of a broader effort to support the Beninese media sector. He encouraged media owners to consider consolidation as a means of ensuring the long-term viability of their companies, while also preserving their editorial independence. Awoudo stressed that consolidation does not necessarily imply a loss of identity or control, but rather a strategic move to overcome the challenges facing the industry.
The workshop follows a previous reflection on the new economy of media in the digital age, held in Grand-Popo. Haac's efforts aim to equip media companies with the tools and strategies needed to thrive in a rapidly evolving environment. By exploring consolidation options, media companies can potentially reduce costs, improve efficiency, and increase their competitiveness in the market.
Vice-President of Haac, Mohamed Barè, delivered the opening address on behalf of the Haac president. He painted a candid picture of the Beninese media landscape, highlighting the fragilities that characterize many media companies. Barè noted that several media outlets operate with limited resources, outdated equipment, and insufficient staff, making them vulnerable to market fluctuations.
Barè emphasized that a fragile media company is an exposed one, and that a robust press is essential to democracy and citizenry. He argued that consolidation could enable media companies to achieve significant cost savings by sharing infrastructure and services, such as printing facilities, production studios, and distribution networks.
According to Haac, consolidation would also allow media companies to strengthen their negotiating power with advertisers, suppliers, and financial partners. By pooling resources, media companies can improve their market position and better navigate the challenges of the digital age. The goal is to create a more sustainable and competitive media sector in Benin.
The outcome of the workshop will likely shape the future of the Beninese media landscape. As the sector continues to evolve, media companies must adapt to remain viable. Haac's efforts to promote consolidation and cooperation among media companies may prove instrumental in ensuring the long-term health of the industry.
Key points
- Haac advocates for media consolidation to enhance economic viability.
- The Beninese media sector faces challenges including fragmentation and declining advertising revenue.
- Consolidation could enable media companies to reduce costs and increase competitiveness.
