AXA Mansard Insurance Plc has introduced a new initiative aimed at increasing insurance penetration in Nigeria and promoting insurance as a tool for economic resilience and long-term growth. The company unveiled the pan-African ‘Culture of Care’ campaign to encourage individuals and businesses to better understand the role of insurance in protecting livelihoods, assets, and investments. This campaign is part of AXA Mansard's efforts to narrow Nigeria's protection gap and improve economic confidence.
Speaking at the launch, Chief Executive Officer of AXA Mansard Insurance Plc, Kunle Ahmed, emphasized that the campaign reflects the company’s commitment to helping more Nigerians understand the relationship between care, protection, and financial security. Ahmed highlighted the importance of expanding access to insurance to narrow Nigeria’s protection gap and improve economic confidence. He noted that insurance is an extension of care, as it helps protect what people have worked hard to build.
According to Ahmed, insurance is part of the infrastructure required to support economic stability, as it helps families recover from setbacks and gives businesses greater confidence to invest and expand. He described insurance as economic infrastructure that enables people to plan for the future with greater certainty. The Culture of Care campaign seeks to broaden conversations around insurance by linking protection to values and responsibilities that are already familiar to Nigerians.
The campaign will focus on encouraging greater understanding and adoption of insurance among households, small businesses, and larger enterprises. For businesses, increased insurance coverage can provide protection against operational disruptions, unexpected losses, and emerging risks. Households can use insurance to reduce financial exposure and protect savings following unforeseen events. Ahmed noted that the benefits of insurance can extend beyond individual policyholders to contribute to broader economic resilience.
Ahmed emphasized that as Nigeria pursues greater economic transformation, it is essential to build institutions and systems that make individuals, families, and businesses more resilient. He highlighted the significance of ongoing reforms within the insurance industry, noting that a stronger and more trusted insurance sector can play an increasingly important role in supporting entrepreneurship, attracting investment, and facilitating sustainable economic development.
At the heart of the campaign is AXA’s belief that protection should be viewed not merely as a response to risk but as an enabler of progress. By encouraging more Nigerians to embrace protection as part of everyday financial planning, the company believes the insurance industry can make a stronger contribution to the country’s development aspirations. Ahmed stated that building a prosperous nation requires more than ambition; it requires confidence, resilience, and the ability to withstand uncertainty.
The campaign forms part of AXA Mansard’s broader commitment to advancing financial inclusion, expanding protection, and contributing to the development of a more resilient and prosperous Nigeria. Through the Culture of Care, AXA Mansard aims to promote a mindset that values protection as a foundation for progress. Stronger protection creates stronger families, stronger businesses, and ultimately a stronger economy, according to the company.
Key points
- AXA Mansard Insurance Plc launches the 'Culture of Care' campaign to increase insurance penetration in Nigeria.
- The campaign aims to promote insurance as a tool for economic resilience and long-term growth.
- The initiative seeks to encourage greater understanding and adoption of insurance among households, small businesses, and larger enterprises.
