Avipro, a prominent player in Mauritius' agri-food sector, is celebrating 60 years of operations. Founded in 1966 by Michel de Spéville as Food and Allied Industries Ltd, the company has grown from a small poultry farm to a diversified agri-food group with a presence in Mauritius, Madagascar, Kenya, and Rwanda. Over the years, Avipro has developed a comprehensive mastery of the poultry value chain, from production to transformation.
Avipro's journey began with the goal of reducing Mauritius' reliance on food imports and promoting self-sufficiency. The company started with a small farm and hatchery, gradually expanding its operations to meet the growing demands of the local market. Today, Avipro is a leading producer of poultry products, with well-known brands such as Chantecler, Chantefrais, and Régal. The company's growth has been accompanied by a commitment to promoting entrepreneurship and economic development in Mauritius.
Avipro's expansion has not been limited to Mauritius. The company has established a presence in several countries in the region, including Madagascar, Kenya, and Rwanda. According to Denis-Claude Pilot, Managing Director of Avipro, the company's ambition is to continue building local food chains and promoting entrepreneurship. Avipro's regional presence has enabled the company to share its expertise and adapt to local market conditions.
To mark its 60th anniversary, Avipro is investing Rs 3 billion in strategic projects, including the construction of a new processing unit in Phoenix. The investment will enhance the company's industrial capabilities, improve product quality, and create new job opportunities. The new unit will also enable Avipro to respond to changing consumer habits and preferences in Mauritius.
Avipro's growth has been accompanied by a commitment to promoting entrepreneurship and economic development in Mauritius. The company has established several franchises, including Chantefrais and Mo Ti Shop, which provide opportunities for local entrepreneurs to start their own businesses. These franchises have contributed to the growth of a dynamic and inclusive economy in Mauritius.
Avipro's Managing Director, Denis-Claude Pilot, emphasized the company's commitment to building sustainable food chains and promoting entrepreneurship. He noted that Avipro's success is built on a strong conviction in the potential of Mauritius and its people. The company's 60th anniversary celebrations are a testament to its enduring legacy and its commitment to contributing to the economic development of Mauritius.
Looking ahead, Avipro plans to continue investing in its operations and expanding its presence in the region. The company will focus on developing new agri-food activities, including the production of vegetables and processed products. With its 60th anniversary celebrations, Avipro has demonstrated its commitment to building a sustainable and inclusive food industry in Mauritius and beyond.
Key points
- Avipro has invested Rs 3 billion in strategic projects to enhance its industrial capabilities and respond to changing consumer habits.
- The company has established a presence in several countries in the region, including Madagascar, Kenya, and Rwanda.
- Avipro's growth has been accompanied by a commitment to promoting entrepreneurship and economic development in Mauritius.
