AVATR Technology has officially launched its brand in Morocco, marking a new step in the company's expansion in the Middle East and Africa. The Chinese luxury electric vehicle brand is introducing three models: the AVATR 07, AVATR 11, and AVATR 12. These vehicles are designed to cater to the specific needs of the Moroccan market, offering a combination of advanced technology, intelligent design, and high-performance capabilities.
The AVATR 07, 11, and 12 models are tailored to meet the demands of the Moroccan market, where long distances between cities and limited public charging infrastructure make electric vehicles with range extenders and high-performance capabilities appealing. The AVATR 07 is an urban luxury SUV with a range extender, while the AVATR 11 and 12 are 100% electric vehicles. The AVATR 11 is a high-performance SUV, and the AVATR 12 is a luxury grand coupe.
AVATR has partnered with Global Luxury Motors (GLM) to distribute and market its vehicles in Morocco. GLM is a Casablanca-based importer and distributor specializing in premium and luxury vehicles. The company has represented several international brands, including Aston Martin, and aims to redefine the premium automotive experience in Morocco with AVATR.
The AVATR 07, 11, and 12 models offer distinct features and capabilities. The AVATR 07 has a length of 4,825 mm and a range of up to 1,200 km. The AVATR 11 is a high-performance SUV with a 0-100 km/h acceleration time of 4.5 seconds. The AVATR 12 is a luxury grand coupe with a 0-100 km/h acceleration time of 4 seconds and a panoramic 4K screen.
AVATR's expansion into Morocco is part of the company's international strategy, which began in 2024. The brand is now present in over 40 countries and regions worldwide, with a network of more than 80 sales and service points. The Middle East and Africa are among the priority regions for AVATR's international expansion.
According to Daniel MA, director of AVATR MENA, the company's entry into Morocco is a significant step in its international development. AVATR aims to offer Moroccan customers a unique combination of design, technology, and user-centric approach. Ziad Harrach, general manager of GLM, emphasized the company's commitment to delivering exceptional products and services to Moroccan customers.
The launch of AVATR in Morocco marks a significant milestone in the country's automotive industry, introducing new luxury electric vehicle options to the market. With its partnership with GLM, AVATR is poised to establish a strong presence in Morocco and contribute to the growth of the electric vehicle market in the region.
Key points
- AVATR launches three electric models in Morocco, including the AVATR 07, 11, and 12.
- The company partners with Global Luxury Motors (GLM) to distribute and market its vehicles in Morocco.
- AVATR's expansion into Morocco is part of its international strategy, which aims to establish a presence in over 40 countries and regions worldwide.
