The e-commerce landscape in Algeria is poised for significant growth as the fifth edition of ECSEL EXPO is set to take place from October 7 to 10, 2026, at the Pavillon central de la SAFEX. This year's event will feature 260 exhibitors across 12,000 square meters, showcasing the sector's rapid expansion. Under the patronage of several Algerian ministries, the expo aims to address pressing issues such as electronic payment, logistics, artificial intelligence, cybersecurity, and data governance.
The growth of ECSEL EXPO is evident, with the number of exhibitors increasing from 64 in 2022 to over 260 in 2026. According to Chemseddine Habhoub, the organizer of the event, this surge demonstrates the strategic importance of e-commerce in Algeria's economic landscape. The expo will feature conferences on critical topics such as data governance, cybersecurity, and compliance with Law 18-07, which regulates the protection of personal data.
A key focus area of the expo will be the governance of data, which has become a central concern as transactions, client profiles, and purchase histories are shared extensively online. The event aims to promote best practices, transparency, and security, ensuring that the rights of consumers are respected. With the increasing importance of e-commerce, Algerian businesses must adapt to a more sophisticated model beyond simple online sales.
The issue of data sovereignty will be a dominant theme at ECSEL EXPO, with discussions centered on the location of data storage, control of client databases, and protection against cyberattacks and data breaches. Compliance with Law 18-07 will require businesses to invest in secure hosting solutions, infrastructure, and staff training. The expo will provide a platform for experts to share insights and solutions.
Artificial intelligence and automation will also be prominent at the expo, with conferences exploring their practical applications in e-commerce, such as product recommendations, personalized offers, and automated customer service. Ramzi Ikouirene, an official ambassador of ECSEL EXPO 2026, will contribute to the conference program, ensuring that the topics addressed are relevant to the needs of businesses.
The participation of Algeria Venture, a startup accelerator, highlights the expo's focus on supporting young businesses. The organization will showcase several startups and host panels on open innovation and growth strategies. According to Amina Bacha, director of communication and marketing at Algeria Venture, the goal is to provide a platform for these startups to connect with potential partners and access market opportunities.
The logistics sector will also play a crucial role at ECSEL EXPO, with companies like Zed Express announcing new B2B services. The event will demonstrate the importance of reliable and professional delivery services in driving the growth of e-commerce. With an expected attendance of 40,000 people, the expo is set to be a significant event in Algeria's economic calendar.
Key points
- The fifth edition of ECSEL EXPO will address pressing issues in Algeria's e-commerce sector, including data governance, cybersecurity, and logistics.
- The event will feature 260 exhibitors and is expected to attract 40,000 attendees.
- The expo aims to promote best practices, transparency, and security in e-commerce, ensuring that the rights of consumers are respected.
