The third edition of the National Cosmetics and Skincare Exhibition kicked off in Setif, Algeria, with over 60 companies and brands participating in the event. The exhibition aims to support local production, promote Algerian products, and encourage investment and innovation in the industry. The event is held under the patronage of the Ministry of Internal Trade and Market Regulation.
The exhibition, which runs until October 31, provides a platform for manufacturers, distributors, investors, and beauty professionals to network and explore new business opportunities. According to Khalifa Ben Bella, the exhibition's governor, the event is expected to attract over 12,000 visitors, including professionals, distributors, and investors. The exhibition features a range of products, including cosmetics, skincare, and fragrances.
The Algerian cosmetics industry faces challenges in transitioning from meeting local demand to expanding its presence in external markets. Participants at the exhibition highlighted the need to improve product quality and meet international standards to compete in global markets. The industry is also subject to strict regulations, particularly in the European and African markets.
The exhibition includes conferences and workshops on quality standards and production methods that meet international specifications. According to Ben Bella, the event aims to promote the development of the local cosmetics industry and encourage investment in research and development. The exhibition also provides an opportunity for Algerian companies to network with international partners and explore new markets.
Companies such as "Extra Joy" and "Mondial Cosmetique" showcased their products at the exhibition, highlighting their experiences in the local market and their plans to expand into external markets. "Extra Joy" started its operations in 2016 and has since expanded its product range to include personal care products. The company aims to increase its market share in Algeria and explore export opportunities in Africa and Europe.
"Mondial Cosmetique" has successfully exported its products to Oman, marking a significant milestone for the company. The company's representative, Ossama Alouache, highlighted the importance of meeting international quality standards and building stable commercial relationships with external partners. The company's experience demonstrates the potential for Algerian cosmetics companies to compete in global markets.
The exhibition also features emerging companies, such as "Noma Pro," which specializes in producing hair removal and skincare products. The company's representative highlighted the challenges faced by emerging companies, including securing raw materials and controlling production costs. The company aims to develop new products and explore export opportunities in the future.
Key points
- The exhibition aims to support local production and promote Algerian cosmetics products.
- Algerian companies face challenges in expanding their presence in external markets due to strict quality standards and regulations.
- The exhibition provides a platform for Algerian companies to network with international partners and explore new markets.
