Al Ahly's football company chairman, Ayman Fathi, announced on October 26, 2026, that the club has renewed its partnership with Shell Egypt for four years under the Shell Rimula brand. This extension is a continuation of a successful 12-year relationship between the two parties, built on mutual trust and a desire to achieve shared success. The partnership is a significant one for Al Ahly, demonstrating the club's ability to secure long-term collaborations with major international companies.

Fathi expressed his pride in the ongoing cooperation between Al Ahly and Shell, one of the world's largest companies. He emphasized that successful partnerships are based on trust and creating mutual value, which Al Ahly prioritizes in its commercial and strategic relationships. The club has a unique position among its fans in Egypt and globally, driving its efforts to develop its systems, maximize resources, and establish partnerships that match its history, status, and ambitions.

The next four years will see Al Ahly work to develop its partnership with Shell, creating new opportunities and initiatives that deliver real value to both parties and enhance the relationship with Al Ahly fans and Shell customers across Egypt. Fathi thanked Shell Egypt, particularly Hitham Yehia and the company's team, for their continued trust in Al Ahly. He also praised the efforts of the United Company for Sports in supporting and marketing Al Ahly's rights and contributing to the development of its commercial partnerships.

Fathi expressed his appreciation for Al Ahly's board of directors, led by Captain Mahmoud El-Khatib, for their ongoing support of the club's football company and their trust in its efforts to build strategic partnerships worthy of the club's name and history. The renewed partnership is expected to bring new successes and benefits to both Al Ahly and Shell, solidifying their collaboration.

The partnership between Al Ahly and Shell has been a long-standing one, with the two parties working together for over a decade. This extension demonstrates the strength of their relationship and their shared commitment to achieving success. Al Ahly continues to prioritize building strong partnerships with major companies, recognizing the value these collaborations bring to the club and its stakeholders.

As Al Ahly looks to the future, the club is focused on developing its systems and maximizing its resources to achieve continued success. The renewed partnership with Shell will play a key role in this effort, providing opportunities for growth and collaboration. With a strong foundation in place, Al Ahly is well-positioned to build on its achievements and pursue new successes.

The renewal of the partnership between Al Ahly and Shell is a significant development for Egyptian football, highlighting the club's status as a major player in the sport. The partnership is expected to have a positive impact on the club and its fans, as well as Shell's operations in Egypt. With a renewed commitment to collaboration, Al Ahly and Shell are poised to achieve great things together.

Key points

  • Al Ahly has renewed its strategic partnership with Shell Egypt for four more years under the Shell Rimula brand.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.