News Group Managing Director of SO&U Limited, Mr. Udeme Ufot, has formally accepted his nomination as a recipient of the Daily Times of Nigeria @100 Trailblazer Award. In a letter dated from the SO&U headquarters in Oniru, Lagos, Ufot expressed his gratitude to the Board, Management, Organising Committee, and the Times Heroes Award Council for the recognition. He noted that it was a privilege to be part of the newspaper's historic centenary celebration.
Ufot, one of Nigeria's most decorated advertising practitioners, described the honour as significant, given Daily Times Nigeria's century-long legacy in shaping public discourse and driving national progress. He commended the newspaper's commitment to documenting the nation's journey and celebrating institutional and individual excellence through the Nigerian Grand Book. The award is part of activities marking 100 years of the Daily Times of Nigeria, Nigeria's oldest surviving newspaper.
The SO&U boss confirmed his attendance at the public conferment ceremony scheduled for Tuesday, 3 November, 2026, at Harbour Point, Victoria Island, Lagos. He thanked the organisers for the high consideration and said he looks forward to celebrating the historic centenary under the theme "Honouring the Past. Shaping the Future." Ufot leads SO&U Limited, the M&C Saatchi Abel Business Partner in Nigeria established in 1990.
As a former President of the Association of Advertising Agencies of Nigeria (AAAN) and a Fellow of the advertising profession, Ufot is widely regarded as one of the trailblazers of modern advertising practice in Nigeria. His contributions to the industry have been recognised by the Daily Times of Nigeria, which is celebrating its 100th anniversary with a grand celebration and the launch of the Nigerian Grand Book.
The Daily Times of Nigeria @100 Trailblazer Award is a prestigious recognition that acknowledges individuals who have made significant contributions to the nation's development. Ufot's acceptance of the award is a testament to his dedication and commitment to the advertising industry. The award ceremony will bring together notable individuals who have been recognised for their achievements.
Ufot's recognition as a trailblazer in the advertising industry is a reflection of his impact on the profession. His leadership of SO&U Limited and his involvement in various industry initiatives have earned him a reputation as a respected figure in Nigeria's advertising sector. The Daily Times of Nigeria's centenary celebration is an opportunity to honour individuals like Ufot who have contributed to the nation's progress.
The grand celebration of the Daily Times of Nigeria's 100th anniversary will feature the conferment of the Trailblazer Award on Ufot and other recognised individuals. The event is expected to bring together dignitaries and stakeholders in the industry to celebrate the newspaper's legacy and impact on Nigeria's development. Ufot's acceptance of the award is a significant milestone in his career, and his attendance at the ceremony will be a testament to his commitment to the industry.
Key points
- Udeme Ufot accepts the Daily Times of Nigeria @100 Trailblazer Award for his contributions to Nigeria's advertising industry.
- The award ceremony is scheduled for 3 November 2026 at Harbour Point, Victoria Island, Lagos.
- Ufot is widely regarded as one of the trailblazers of modern advertising practice in Nigeria.
