Accra Brewery PLC has launched Wild Roots, a new herbal ready-to-drink alcoholic beverage designed to appreciate the daily efforts of hardworking Ghanaians. The launch, held at the company’s Graphic premises in Accra, marks a significant addition to its product portfolio. This introduction comes amid regulatory changes regarding the use of stimulants in alcoholic beverages. The company remains committed to innovation and producing beverages that meet consumer needs.
According to Vanessa Kavi, Country Marketing Lead at Accra Brewery PLC, the development of Wild Roots began in 2025, before the regulatory changes. The company prioritizes compliance, transparency, and authenticity in its products. Wild Roots was inspired by the everyday efforts of hardworking Ghanaians whose contributions often go unrecognized. The brand encourages consumers to celebrate their small achievements and appreciate the discipline, consistency, and determination they demonstrate daily.
Wild Roots features carefully selected herbal and fruit flavors, including wormwood, gentian, and bitter orange, providing a balanced bittersweet taste. The beverage was developed without stimulants such as caffeine, kola nuts, and guarana, in line with the Food and Drugs Authority’s directive on alcoholic beverages. This ensures that the product meets regulatory requirements while offering a unique taste experience.
The brand’s tagline, “Grab Original Roots,” encourages consumers to reconnect with the discipline and determination that underpin their achievements. It also invites them to try the new product. Kavi emphasized the importance of responsible consumption, particularly among people who drive, pregnant women, and breastfeeding mothers. The company will continue to promote its smart drinking initiative across its brands.
The launch of Wild Roots forms part of Accra Brewery PLC’s efforts to expand its product offerings while responding to changing consumer preferences and regulatory requirements. The company aims to provide products that meet the evolving needs of consumers. By introducing Wild Roots, Accra Brewery PLC seeks to capitalize on the growing demand for unique and compliant beverages.
Accra Brewery PLC’s commitment to innovation and regulatory compliance is reflected in the development of Wild Roots. The company’s efforts to adapt to changing consumer preferences and regulatory requirements demonstrate its dedication to the Ghanaian market. Wild Roots is expected to appeal to consumers seeking a new and exciting beverage experience.
The introduction of Wild Roots is expected to contribute to Accra Brewery PLC’s growth and expansion in the Ghanaian market. The company’s ability to innovate and adapt to changing market conditions will be crucial in maintaining its market share. With Wild Roots, Accra Brewery PLC is poised to make a significant impact in the beverage industry.
Key points
- Accra Brewery PLC launches Wild Roots, a herbal ready-to-drink alcoholic beverage.
- The beverage was developed without stimulants, in line with regulatory requirements.
- The brand encourages consumers to celebrate their small achievements and appreciate their daily efforts.
