Nigerian Breweries' (NB) nationwide campaign, Back to Bar, has launched its second edition, with 33 Export Lager Beer joining the promo. The campaign aims to encourage consumers to enjoy memorable moments with friends at their favorite bars. The experience is open to consumers in Uyo, Ibadan, Port Harcourt, Lagos, Benin City, and Kaduna. Consumers can participate by purchasing two bottles of 33 Export Lager Beer at participating bars.
The 33 Export Back to Bar experience offers two exciting ways to win. Every purchase of two bottles of 33 Export Lager Beer comes with an instant N400 airtime reward. Additionally, consumers can participate in a weekly studio-verified draw, where three winners will receive N250,000 each. The draw is open to all qualifying two-bottle purchases made at participating bars.
The Back to Bar 2.0 experience will run until November this year. According to Sandra Amachree, Head of Marketing and Communications at Nigerian Breweries Plc., the company aims to give consumers something immediate, exciting, and genuinely rewarding. With the N400 airtime reward and the chance to win N250,000 weekly, consumers have more reasons to enjoy their 33 Export Lager Beer.
Consumers can visit their nearest participating bar to take part in the promo. The experience is open to residents of Uyo, Ibadan, Port Harcourt, Lagos, Benin City, and Kaduna. By participating, consumers can stand a chance to become one of the next 33 Export Lager Beer winners. The promo is designed to encourage consumers to enjoy their favorite beer while making new memories with friends.
The Back to Bar campaign was first launched earlier this year, and its success led to 33 Export Lager Beer joining the experience. The campaign's primary goal is to promote social gatherings and memorable moments among friends. With 33 Export Lager Beer on board, the experience is expected to be more exciting and rewarding for consumers.
The weekly studio-verified draw is one of the key attractions of the Back to Bar experience. Every qualifying two-bottle purchase enters consumers into the draw, where three winners will receive N250,000 each week. This offer is in addition to the instant N400 airtime reward that consumers receive with every two-bottle purchase.
The partnership between 33 Export Lager Beer and Back to Bar 2.0 is expected to drive engagement and excitement among consumers. With its unique rewards and exciting experiences, the promo is set to make a significant impact in the Nigerian beverage industry. Consumers can look forward to enjoying their favorite beer while making new memories with friends and winning exciting prizes.
Key points
- 33 Export Lager Beer offers an instant N400 airtime reward with every two-bottle purchase.
- Three winners will receive N250,000 each week in the studio-verified draw.
- The Back to Bar 2.0 experience is open to consumers in six Nigerian cities: Uyo, Ibadan, Port Harcourt, Lagos, Benin City, and Kaduna.
