Nigerian Breweries' (NB) nationwide campaign, Back to Bar, has been relaunched with 33 Export Lager Beer on board. The promo, which started earlier this year, aims to encourage consumers to enjoy memorable moments with friends. As part of the campaign, 33 Export Lager Beer is giving consumers across six Nigerian cities a chance to win exciting rewards. The cities include Uyo, Ibadan, Port Harcourt, Lagos, Benin City, and Kaduna.
The 33 Export Back to Bar experience offers consumers two ways to win. Firstly, every purchase of two bottles of 33 Export Lager Beer at participating bars comes with an instant N400 airtime reward. This reward gives consumers something to enjoy immediately. The second way to win is through a weekly studio-verified draw, where three winners will receive N250,000 each.
The promo, which will run until November 2026, is open to consumers across participating bars in the six designated cities. To participate, consumers can visit their nearest participating bar and purchase two bottles of 33 Export Lager Beer. Every qualifying purchase gets consumers an instant airtime reward and a chance to become one of the week's big winners.
According to Sandra Amachree, Head of Marketing and Communications at Nigerian Breweries Plc., "As the beer with the taste that unites, we are delighted to give our consumers something that feels immediate, exciting, and genuinely rewarding." She further stated that with the N400 airtime on every two-bottle purchase and three winners receiving N250,000 every week, Back to Bar gives consumers more reasons to enjoy their 33 Export.
The Back to Bar 2.0 promo is a follow-up to the successful first edition. With 33 Export Lager Beer on board, the campaign is expected to reach more consumers and create memorable experiences. Consumers can take part in the promo by visiting their nearest participating bar.
The partnership between 33 Export Lager Beer and Back to Bar 2.0 is a strategic move to engage consumers and create brand awareness. By offering instant airtime rewards and a chance to win N250,000 weekly, 33 Export Lager Beer is set to increase its appeal among consumers.
Consumers in the six designated cities can participate in the promo by purchasing two bottles of 33 Export Lager Beer at participating bars. The promo will run until November 2026, giving consumers ample time to participate and win exciting rewards.
Key points
- 33 Export Lager Beer is offering consumers in six Nigerian cities a chance to win N250,000 weekly as part of the Back to Bar 2.0 promo.
- The promo will run until November 2026 and is open to consumers across participating bars in Uyo, Ibadan, Port Harcourt, Lagos, Benin City, and Kaduna.
- Consumers can win an instant N400 airtime reward and a chance to become one of the week's big winners by purchasing two bottles of 33 Export Lager Beer at participating bars.
