ZYN has introduced "The Power of a Second," an initiative aimed at adult nicotine consumers who have reached the legal age, in collaboration with Scuderia Ferrari HP. The launch took place at an exclusive media event in Milan, on the sidelines of the Italian Grand Prix at Monza. This initiative explores the moments that define us, linked to the world of Formula 1, and is an extension of one of the most historic partnerships in the discipline.
The event allowed attendees to examine how a partnership spanning over five decades continues to evolve, shifting from heritage and precision to a broader reflection on progress and the moments that shape the future. Stefano Volpetti, Chief Global Growth Officer of PMI, highlighted the significance of this partnership, stating that few have evolved with such depth and consistency.
The discussions focused on the world of high-level automobile competition and ZYN's vision around meaningful moments. Scuderia Ferrari HP shared insights into the reality of racing, including preparation, decision-making, and the constant pursuit of excellence. ZYN expanded this reflection beyond the track, exploring how important moments are experienced and memorized by adult nicotine consumers.
For ZYN, culture is built around moments that already matter to people, such as the anticipation before a race, accompanying rituals, and the passions that bring the adult public together, particularly those who consume nicotine and have reached the legal age. James Ryan, Senior Director Marketing Oral Products at PMI, emphasized the importance of being present in these moments.
The initiative proposes a reading of the instants that define us, linked to the universe of Formula 1. This new chapter in the partnership between Philip Morris International and Scuderia Ferrari HP was unveiled in Monza, a location that adds a particular dimension to this development. The event demonstrated a willingness to advance and evolve in public.
The partnership between Philip Morris International and Scuderia Ferrari HP is one of the most historic in the discipline, with a duration of over five decades. This long-standing collaboration has continued to evolve, reflecting on progress and the moments that shape the future. The launch of "The Power of a Second" is a significant milestone in this partnership.
ZYN's initiative aims to contribute intentionally, relevantly, and authentically to the moments that matter to adult audiences, such as spaces marked by passion, identity, and common interests. By exploring these moments, ZYN seeks to connect with adult nicotine consumers and understand their experiences and memories.
Key points
- ZYN launches "The Power of a Second" initiative with Scuderia Ferrari HP, targeting adult nicotine consumers.
- The initiative explores moments that define us, linked to the world of Formula 1.
- The partnership between Philip Morris International and Scuderia Ferrari HP spans over five decades.
