The Zuke 002 Desert Frequency event is set to take place on 31 October as a 10-hour, ticketed warehouse event in Windhoek, Namibia. This follows the inaugural invite-only edition held at the Maerua Mall Rooftop. According to organisers, the event was created in response to a perceived gap in Namibia's event scene, where amapiano dominates while Afrohouse has fewer dedicated platforms.
The second edition of Zuke will feature an entirely Namibian line-up of DJs and artists, with organisers positioning local talent at the centre of the experience. Gift Simataa, founder of the Zuke experience, says the decision was intended to create a stronger platform for local artists and audiences. He believes that focusing on local talent will allow artists to experiment, develop and build audiences at home before expanding into regional and international markets.
According to Simataa, the focus on local talent is deliberate, and regional and international talent will always have a place at Zuke, but the heartbeat of this platform has to be local. The organisers aim to create a room where everyone feels like they belong to something, rather than simply trying to create a room full of people. This approach is expected to help build a dedicated platform for Afrohouse in Namibia.
Fashion will also form part of the event, reflecting Simataa's background as a clothing brand owner. The second edition will explore 'The City Meets The Desert' theme, with attendees encouraged to incorporate desert-inspired colours including beige, sand, cream, brown, khaki and other earthy tones. The organisers say fashion is intended to be part of how attendees engage with the event rather than simply a dress requirement.
The organisers encourage attendees to express themselves through what they wear, with desert colours serving as a direction rather than a strict dress code. This approach allows attendees to interpret the theme in their own way and be part of the event experience. By doing so, Zuke aims to create a unique and engaging experience for its attendees.
The event's focus on local talent and self-expression is expected to help create a strong sense of community among attendees. By providing a platform for local artists to showcase their talents, Zuke aims to contribute to the growth of the Afrohouse scene in Namibia. The event's organisers believe that this approach will help to build a loyal following and establish Zuke as a major event in the Namibian entertainment calendar.
With its unique approach to event organisation and its focus on local talent, Zuke 002 Desert Frequency is set to be an exciting and memorable experience for attendees. The event's emphasis on self-expression and community is expected to help create a strong connection between attendees and the artists performing. As the event approaches, anticipation is building, and it will be interesting to see how Zuke achieves its goals and establishes itself as a major player in the Namibian event scene.
Key points
- Zuke 002 Desert Frequency will feature an all-local line-up of DJs and artists.
- The event aims to create a stronger platform for local artists and audiences.
- Fashion will be a key part of the event, with attendees encouraged to express themselves through what they wear.
