The Hong Kong Wine & Dine Festival 2026, a premier global culinary event, kicked off on October 29. Kweichow Zhen, the flagship brand of ZJLD Group Inc., a leading Chinese baijiu enterprise, makes a powerful return to the event. This year, the brand focuses on "Zhenjiu Encounters Hong Kong," seamlessly blending rich sauce-aroma baijiu with Hong Kong's vibrant contemporary urban culture. The brand aims to create an immersive tasting experience highlighting its latest breakthroughs in product innovation and integration with lifestyle scenarios.
As a pioneer in championing Chinese baijiu culture globally, ZJLD Group is dedicated to breaking traditional stereotypes and expanding the horizons of baijiu within modern casual living. The Group presents three flagship innovative products that showcase an interpretation of time-honored craftsmanship and a resonance with modern Hong Kong aesthetics. These products cater to the preferences of young urbanites and international consumers for versatile and rich flavor profiles.
One of the highlighted innovative products is ZESS, a Zhenjiu cocktail infused with local Hong Kong ginger and fresh lemon. This low-ABV, light-sip concept offers an approachable, low-alcohol alternative that revitalizes traditional sauce-aroma baijiu with a distinctly local Hong Kong touch. Featuring a light 5% ABV sparkling profile, it balances spicy nuances with crisp citrus notes.
ZJLD Group also deepens its partnership with The Ice Cream & Cookie Co., an artisanal dessert brand from Singapore. The exclusive "Chocolate-Flavored Baijiu Ice Cream" features a rich 60% dark chocolate base infused with premium apricots deeply soaked in Zhenjiu. This luxurious triple-layered flavor experience of fruit, baijiu, and dark chocolate is a major highlight of the festival.
In a significant milestone for ZJLD's multi-category beverage ecosystem, "NEWS Oak-Aged Craft Beer" makes its Wine & Dine debut. Developed over three years by Kweichow Zhen's R&D team, this "Super Beer" is crafted from high-quality ingredients and brewed using top-fermented Ale techniques with an ABV of 5.9%. It delivers elegant fruity, malty, and subtle woody notes.
Mr. Paul Ng, Vice President of International Operations at ZJLD Group Inc., emphasized the importance of the Hong Kong Wine & Dine Festival as a world-class event with immense global influence. The brand aims to present a fresh international calling card for Chinese baijiu, demonstrating that baijiu is not only a traditional cultural symbol but also a dynamic, stylish lifestyle choice.
ZJLD Group Inc. is a leading baijiu group in China devoted to offering premium baijiu products. The Company operates four renowned baijiu brands in China and prides itself on inheriting time-honored baijiu-distilling techniques while reinvigorating them to develop iconic products that meet modern consumer preferences and promote traditional Chinese baijiu culture worldwide.
Key points
- ZJLD Group returns to the Hong Kong Wine & Dine Festival 2026 with innovative products blending local culture and modern lifestyles.
- The brand presents three flagship innovative products, including ZESS, a low-ABV Zhenjiu cocktail, and "Chocolate-Flavored Baijiu Ice Cream" with The Ice Cream & Cookie Co.
- ZJLD Group aims to demonstrate that baijiu is a dynamic, stylish lifestyle choice that seamlessly fits into modern urban leisure and daily living.
