The Yas Group has received three prestigious accolades at the Transform Awards Middle East and Africa (MEA) 2026, held in Dubai on September 28, 2026. The awards ceremony recognized Yas for its outstanding branding efforts, solidifying its position as a leading telecommunications company in Africa. The Yas Group operates in 11 markets, providing services to over 45 million customers. This achievement highlights the company's commitment to innovation and customer satisfaction.
Yas was awarded Gold for Best Brand Consolidation, Gold for Best Visual Identity from the Technology, Media and Telecommunications Sector, and Silver for Best Localization of an International Brand. These awards acknowledge the launch of Yas in November 2024, when the Group united its mobile network operators in Madagascar, Comoros, Senegal, Togo, and Tanzania under a single brand. The awards also recognize the successful implementation of the brand in each market.
The Transform Awards MEA 2026, now in their 13th year, are organized by Transform magazine and recognize best practices in rebranding and brand development. The awards are a testament to Yas' efforts in creating a unified pan-African identity while allowing local teams to tailor the brand to their respective markets. This approach has enabled Yas to establish a strong presence across the continent.
Hassan Jaber, Chief Executive of Yas Group, expressed his gratitude to the teams and partners involved in the branding process. He emphasized that the awards recognize the ambition behind Yas, a brand created in Africa, for Africa, and shaped by the people and markets it serves. Jaber praised the teams for their care and discipline in building the brand.
Hassanein Hiridjee, Chairman of the Yas board, also commented on the achievement, highlighting the importance of the brand in meeting customer needs. He stated that the recognition belongs to the teams that built the brand and confirmed that Africa's talent is capable of creating world-class brands.
The awards add to Yas' independent recognition since its launch and follow the Group's adoption of Yas Group as its corporate identity earlier this month. This achievement demonstrates Yas' commitment to innovation and customer satisfaction, solidifying its position as a trusted ally to its customers and stakeholders.
Yas Group continues to drive digital transformation across the continent, emphasizing the importance of local innovation. With its unified brand identity and commitment to customer satisfaction, Yas is poised for continued growth and success in the African telecommunications market.
Key points
- Yas Group won three awards at Transform Awards MEA 2026 for branding efforts.
- The awards recognize Yas' unified pan-African identity and localization efforts.
- Yas Group operates in 11 markets, providing services to over 45 million customers.
