Yas and Mixx Sponsor Lake Victoria Marathon to Support Premature Babies

The sixth edition of the Lake Victoria Marathon recently took place, bringing together runners, businesses, and community members for charity, fitness, and environmental conservation. Yas and Mixx strengthened their efforts to improve care for premature babies through their sponsorship of the event. The marathon attracted participants from different backgrounds, using sport as a platform to raise contributions towards supporting premature babies while promoting healthy living and awareness about the need to protect Lake Victoria.

The event's closing ceremony was attended by Ilemela District Commissioner Amiri Mkalipa, who commended the organisers, Yas, and other stakeholders for supporting the effort. Mkalipa stated that the marathon demonstrated the potential of sport to unite communities, businesses, and other stakeholders behind important social causes. He also urged residents and communities around the lake to maintain efforts to protect Lake Victoria, emphasizing that conservation should remain a collective responsibility beyond the marathon.

Daniel Mainoya, Yas Tanzania Head of Region for Lake Zone-West, expressed his gratitude to the organisers for using the race to raise contributions for premature babies. Mainoya noted that Yas and Mixx joined the initiative because the marathon combined sport with meaningful community engagement. He also highlighted that the marathon provided an opportunity to promote teamwork, healthy lifestyles, and awareness about the importance of protecting natural resources that support communities and livelihoods across the Lake Zone.

Lake Victoria Marathon Coordinator Hilda Viggo thanked Yas, Mixx, other sponsors, and all participants for being part of the event. Viggo stated that the support of sponsors and the participation of runners and other stakeholders had enabled organisers to successfully stage the sixth edition. She emphasized that the continued involvement of corporate partners and the public was crucial to sustaining the marathon's charitable and environmental objectives.

The Lake Victoria Marathon has continued to position sport as a vehicle for social impact, bringing together participants whose involvement extends beyond crossing the finish line. The event has provided a platform for communities to address challenges affecting vulnerable groups, such as premature babies who require specialised care. The marathon has also promoted awareness about the importance of protecting Lake Victoria, a vital natural resource that supports livelihoods and food security in the region.

Mkalipa also highlighted the importance of collective responsibility in protecting Lake Victoria, noting that many residents depend on the lake for food, jobs, and trade. He urged residents to maintain efforts to protect the lake, ensuring that it continues to benefit current and future generations. The event demonstrated how sport could bring people together not only to pursue fitness and competition but also to support vulnerable children and promote environmental conservation.

The sixth edition of the Lake Victoria Marathon concluded with a renewed commitment to supporting premature babies and protecting the environment of Lake Victoria. The event's success was attributed to the support of sponsors, including Yas and Mixx, and the participation of runners and other stakeholders. The marathon's charitable and environmental objectives will continue to be sustained through the continued involvement of corporate partners and the public.

Key points

• The Lake Victoria Marathon combines sport with community engagement to support premature babies and environmental conservation.
• Yas and Mixx sponsored the event to promote healthy living and awareness about protecting Lake Victoria.
• The marathon demonstrated the potential of sport to unite communities behind important social causes.