X Introduces In-App Video Clipping Feature

Social media platform X has launched a new feature enabling users to clip videos directly within the app. This tool allows users to select their favourite moments from videos, add commentary, and publish them without needing to download or edit the original content elsewhere. The feature aims to benefit both creators and users by providing another way for creators to reach new audiences and making it easier for users to share interesting moments from longer videos.

The video clipping feature credits the original video and links back to it, allowing viewers to tap through and watch the full version if they wish. For creators, this feature provides an additional way to monetize their content through Original Content Rewards. Both the creators and the users who clip the videos can earn from views on the clip, with X stating that everyone wins when great moments are shared. However, there is a condition for earning from clips: users need to be enrolled in Original Content Rewards.

To use the video clipping feature, users can follow a few simple steps. First, they need to find the video they want to clip in their timeline. Then, they tap the repost button under the video and choose the clipping option. Next, they select the passage they want to share, which can run from 5 to 60 seconds and is capped at 30% of the original video. After adding their take in the post box, they can hit post to share the clip.

The clip carries a link back to the original video, and users' earnings depend on being enrolled in Original Content Rewards. This program, which replaced X's old revenue-sharing system in September, excludes downloaded and re-uploaded videos. A clip made through the new tool is the sanctioned route for reusing someone else's footage. This ensures that creators can monetize their content while also allowing users to share their favourite moments easily.

The video clipping feature is currently live on iOS and Android platforms. However, web users may have to wait for the feature to be available on their platform. Additionally, livestreams are not supported yet, but the feature is expected to evolve and improve over time. X Creators announced the feature, pitching it as a win for both creators and users.

The new feature gives creators another way to reach new audiences while making it easier for users to share interesting moments from longer videos, interviews, livestreams, and other content. This can lead to more engagement and views on the platform, benefiting both creators and users. By providing a native way to share favourite moments, X aims to enhance the user experience and encourage more content creation.

In conclusion, X's new video clipping feature provides a convenient way for users to share their favourite moments from videos without leaving the app. The feature benefits both creators and users, allowing creators to reach new audiences and monetize their content while making it easier for users to share interesting moments. With the feature currently live on iOS and Android, users can start exploring and utilizing this new tool.

Key points

• The feature allows users to clip videos from 5 to 60 seconds, capped at 30% of the original video.
• Users need to be enrolled in Original Content Rewards to earn from clips.
• The feature is currently live on iOS and Android platforms, with web users possibly having to wait.